Web Survey Bibliography
Online access panels are a modern medium in market research. They are able to quickly provide those participants who already declared that they would like to take part in market research surveys. The increasing importance of online access panels as a means of supplying survey participants is also particularly apparent in view of the increasing population with internet access. Online surveys therefore provide an attractive alternative to previously used methods such as telephone or face-to-face surveys.
Nevertheless, the process of self-selection in online access panels is accompanied by criticism. Under particular scrutiny are not only the methods of recruiting such as active vs. passive recruiting but also the motivation of the panelists themselves when joining in online panels. In light of this, the study at hand examines the selection of participants paying particular attention to the process of registration in online access panels regarding both socio-demographic and psycho-demographic characteristics.
Active methods of telephone recruiting are compared with passive methods, which recruit new panelists by means of theme questionnaires created by the opinion portal sozioland. These theme questionnaires focus on natural curiosity and the urge to express one’s opinion as stimuli rather than on monetary stimulation and have been successfully established for several years. The two following hypothesis provide the foundation for the comparison study:
1. Actively recruited panelists do not differ from those recruited passively regarding their personal characteristics.
2. The focus on stimuli other than those of a monetary kind during the recruiting process prevents any systematic loss in respect of socio-demographic and psycho-demographic characteristics.
The study was conducted over a period of one month, from June to July 2007. In the process of active vs. passive recruiting approx. 740 subjects were interviewed and examined regarding the control variables age, sex and education. Beside the analysis of socio-demographic characteristics, particularly personality characteristics are introduced with the help of the “big five short version”. The “big five” record the personality via 21 items in five dimensions: extroversion, agreeableness, conscientiousness, neuroticism and openness for experience.
The second hypothesis is demonstrated using the control group made up of all the non-registered persons from various sozioland questionnaires – anonymous society surveys that are released on online portal and special interest sites. Subsequently, there are three isolated samples available with over 2,300 subjects. For reasons of efficiency only the personality characteristics extroversion and openness for experience could be surveyed. Socio-demographic control variables are age and sex.
The author of the study at hand arrives at the conclusion that both hypotheses are confirmed. This study therefore serves as a substantial part of basic research in online access panels.
General online research (GOR) 2008 (abstract)
Web Survey Bibliography - Conference proceedings (240)
- Unintentional mobile respondents; 2012; Peterson, G.
- Sensitive topics in PC Web and mobile web surveys: Is there a difference?; 2012; Mavletova, A. M., Couper, M. P.
- Metering mobile usage. Insights from global Arbitron mobile trends panel; 2012; Verkasalo, H.
- Is „chapterisation“ a viable alternative to traditional progress indicators ?; 2012; Spicer, R., Dowling, Z.
- An experimental investigation of the effects of noncontingent and contingent incentives in recruiting...; 2012; Lavrakas, P. J., Dennis, J. M., Peugh, J., Shand-Lubbers, J., Lee, E., Peugh, J., Charlebois, O., Murakami...
- The smart(phone) way to collect survey data; 2011; Stapleton, C.
- The next CAPI evolution - completing web surveys on cell-enabled iPads; 2011; Dayton, J., Driscoll, H.
- Self-administered mobile surveys; 2011; Bosnjak, M.
- Online survey research: Findings, Best practices, and future research; 2011
- Moving forward, building an ethics community (Panel statement); 2011; Kenneally, E. et al.
- In search of a new approach to measure newspaper audiences in Canada: The journey continues; 2011; Crassweller, A., Rogers, J., Graves, F., Gauthier, E., Charlebois, O.
- Effects of response format on requalification for recontact studies; 2011; Thomas, R. K.
- A meta-analysis of experiments manipulating progress indicators in Web surveys; 2011; Callegaro, M., Villar, A., Yang, Y.
- Blend, balance, and stabilize respondent sources; 2011; Eggers, M., Drake, E.
- Mode Effect or Question Wording? Measurement Error in Mixed Mode Surveys; 2011; de Leeuw, E. D., Hox, J., Scherpenzeel, A.
- Using a fillable PDF together with SAS ® for questionnaire data; 2010; Donald, E.
- There is an app for that! A review of smartphone apps for marketing research; 2010; Michelson, M.
- The state of online research in the U.S.; 2010; Miller, J.
- Function follows form: Effects of response format on self-reported individuals and household disability...; 2010; Falcone, A. E., Thomas, R. K.
- Address-based sampling. Merits, design & implementation, and review of field statistics; 2010; Fahimi, M.
- A framework for understanding and applying ethical principles in network and security research; 2010; Kenneally, E., Bailey, M., Maughan, D.
- Restructuring and innovations on the survey “capacity of collective tourist accommodation”...; 2010; Santoro, M. T., Staffieri, S.
- An Analyze of the Zero Price Effect on Online Business Performance - An Research Based on the Mobile...; 2010; Liu, Y., Yuan, P.
- Dealing with Nonresponse in Survey Sampling: an Item Response Modeling Approach; 2010; Matei, A.
- Web survey design and usability; 2010; Karakoyun, F., Kurt, A. A.
- Response format effects on measurement of employment; 2009; Thomas, R. K., Dillman, D. A., Smyth, J. D.
- Getting data for (business) statistics: What's new? What's next?; 2009; Snijkers, G.
- Response Mode and Bias Analysis in the IRS’ Individual Taxpayer Burden Survey; 2009; Brick, J. M., Contos, G.,Masken, K.,Nord, R.
- Survey Mode Effects in Two Military Surveys; 2009; Yang, M., Falcone, A. E., Milan, L. M.
- Web based macroseismic survey: fast information exchange and elaboration of seismic intensity effects...; 2009; De Rubeis, V., Sbarra P., Sorrentino, D., Tosi, P.
- The representativeness of the LISS panel ; 2009; Knoef, M., de Vos, K.
- Sample factors that influence data quality; 2008; Gailey, R., Teal, D., Haechrel, E.
- An online panel as a platform for multi-disciplinary research; 2008; Scherpenzeel, A.
- Visual Design Effects on on Respondents Behaviour in Web-Surveys. A Design Experiment; 2008; Greinöcker, A.
- Effects of Privacy Assurances on the Online Measurement of Psychological Constructs; 2008; Witzki, A., Kramer, J.
- Effects of AJAX Technology in Online Questionnaires; 2008; Lütters, H., Westphal, D., Heublein, F.
- How Web 2.0 Technologies Can Become a Valuable Part of Online Research; 2008; Jaron, R.
- Respondent Authenticity - A biometrical approach to authenticate panelists; 2008; Wachter, B., Bender, C.
- Visual Analogue Scales Versus Categorical Scales: Respondent Burden, Cognitive Depth, and Data Quality...; 2008; Funke, F.,Reips, U. -D.
- Not Mixed-Mode but Switch-Mode; 2008; Höglinger, M., Abraham, M., Arpagaus, J.
- The Impact of Cognitive and Computer Skills on Data Quality in Computer Assisted Self Administered Questionnaires...; 2008; Brecko, B. N., Vehovar, V.
- Optimal Contact Strategy in a Mail-and-Web Mixed Mode Survey; 2008; Holmberg, A., Lorenc, B., Werner, P.
- 10 Years of Meinungsplatz.de: Success in the Collection of Data for Targeted Audiences, Such as the...; 2008; Weyergraf, O.
- Self-selection in Online Access Panels: No “Little Difference” in the Recruiting Process...; 2008; Wirth, T.
- Selectivity or Usefulness of Online-Surveys? A Comparison with Data from a Local Population Survey; 2008; Kroll, S., Hüfken, V., Reuband, K.H.
- Mobile Market Research; 2008; Maxl, E.
- Flexible and High-Speed Market Research through Mobile Data Collection & Online Reporting Tool; 2008; Haag, J., Volkmer, H.P.
- Online vs. Offline in Mobile Surveys; 2008; Neubarth, W., Maier, U.
- Gender-of-Interviewer Effects in Video-Enhanced Web Surveys. Results from a Randomized Field-Experiment...; 2008; Fuchs, M.
- The Online Use of Randomized Response Measurements; 2008; Snijders, C., Weesie, J.