Web Survey Bibliography
With one of the world’s highest penetration of on-line research at 30% of all quantitative research, Australia has been obsessed about building a Quality Standard for On-line Access Panels (QSOAP).
After two years, a task force representing research companies and panel providers, and with client input, has come up with guidelines for minimum and “best practice”. All the major global initiatives such as ISO, ARF, ESOMAR, EFAMRO and CASRO have been referenced, as well as all available original research and published papers.
Brian Fine, Chairman of the task force and Travyn Rhall, who is past president of AMSRO and on the task force, will share with the APAC delegates the issues facing on-line research quality and some recommended guidelines as well as a Standard that can be audited.
ESOMAR (abstract)
Web survey bibliography - ESOMAR (16)
- 28 Questions to Help Buyers of Online Samples; 2015; Cape, P. J.; Phillips, A.; Baker, R.; Cooke, M.; Ribeiro, E.; Terhanian, G.
- Global market research 2013; 2013
- Global market research 2012; 2012
- New Esomar survey on use of cookies and tracking technologies; 2011
- Global market research 2011; 2011
- 26 questions to help research buyers of online samples; 2008
- Using global online panels; 2008; Pearson, C., Smith, E., Ridlen, R., Zhang, H., Cooper, A
- The quest for on-line quality research; 2008; Rhall, T., Fine, B.
- ICC/ESOMAR International code on market and social research; 2007
- Global market research 2007; 2007
- Web 2.0 & panels. The shift from lectures to conversations; 2006; Cook, M., Buckley, N.
- The effect of conditioning when re-interviewing; 2006; Cartwright, T., Nancarrow, C.
- Global market research 2006; 2006
- Benefits and challenges of multi-sourcing. Understanding differences between sample sources; 2006; de Gaudemar, O.
- Attitudinal differences. Comparing people who belong to multiple versus single panels; 2006; Casdas, D., Fine, B., Menictas, C.
- Assessing individual respondents' quality. An innovative scoring system; 2006; Loeb, C.,Hartmann, A.