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Web Survey Bibliography

Title Using global online panels
Source ESOMAR
Year 2008
Access date 11.07.2008
Abstract

Online access panels provide the opportunity to conduct truly consistent, multi-national surveys with research conducted across multiple continents at the touch of a button. Whilst it is true that online access panels have made the process of multi-national surveys far easier, this “ease” has come with new challenges. This presentation illustrates the elements that a researcher needs to consider when designing such online projects, drawing from a case study on international consumer feedback on the upcoming Beijing Olympic Games.

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ESOMAR (abstract)

Year of publication2008
Bibliographic typeConferences, workshops, tutorials, presentations
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