The author touches upon several issues on the occasion of the publication's 50th anniversary. Over the course of a half-century submissions have changed in two important respects. First, all articles are per-reviewed and consist of original material. And second, a large and growing proportion of papers is being submitted by academics rather than practitioners. The current issue contains six papers that cover topics such as the seemingly flawed model used by advertisers to assess television advertising, the response rates of web-based surveys, and the history of Japanese market research after World War II.