Web Survey Bibliography
This meta-analysis examined 35 study results within last 10 years that directly compared the response rates of e-mail versus mail surveys. Individual studies reported inconsistent findings concerning the response rate difference between e-mail and mail surveys, but e-mail surveys generally have lower response rate (about 20% lower on the average) than mail surveys. Two study features (population type and follow-up reminders) could account for some variation in the e-mail and mail survey response rate differences across the studies. For the studies involving college populations, the response rate difference between e-mail and mail surveys was much smaller, or even negligible, suggesting that e-mail survey is reasonably comparable with mail survey for college populations. The finding about follow-up reminder as a statistically significant study feature turns out to be somewhat an anomaly. Other study features (i.e., article type, random assignment of survey respondents into e-mail and mail survey modes, and use of incentives) did not prove to be statistically useful in accounting for the variation of response rate differences between mail and e-mail surveys. The findings here suggest that, in this age of internet technology, mail survey is still superior to e-mail survey in terms of obtaining higher response rate.
ScienceDirect (abstract)
Web Survey Bibliography (6374)
- The impact of gender in e-mailed survey invitations; 2009; Derham, P.
- Using interactive technology to improve online questionnaire design; 2009; Chen, T., Estrin, D.
- How Web 2.0 made a long survey more palatable; 2009; Hebard, A. J.
- Faster than a speeding survey: Part II: The physician's perspective; 2009; Maciolek, T., Palish, J.
- Faster than a speeding survey: Part I: Rules of the road for online research with physicians; 2009; Maciolek, T., Palish, J.
- An examination of strategies for panel-blending; 2009; Fallig, M. A., Allen, D.
- How do respondent behaviors and online sample quality affect measures of ad performance?; 2009; Bruzzone, D.
- The value of consistency auditing of online panels; 2009; Gittelmam, S. H., Trimarchi, E.
- 10 ways to keep your panel respondents happy; 2009; Hardy, N.
- Survey says: new tools aim to ensure the integrity of online surveys. ; 2009; Quenqua, D.
- Standard Definitions: Final Dispositions of Case Codes and Outcome Rates for Surveys 2009; 2009; The American Association for Public Opinion Research
- College Experiences Survey: Methodological Summary. Final Report; 2009; DesRoches, D., Hall, J. W., Santos, B.
- Survey Platform: A Factor Influencing Online Survey Delivery and Response Rate ; 2009; Nair, C. S., Adams, P.
- Conference interpreters and their self-representation: A worldwide web-based survey ; 2009; Zwischenberger, C.
- What are They Asking Me? A Web Survey Experiment on Question Clarity and Measurement Error; 2009; Faas, T., Kaczmirek, L., Lenzner, A.
- Some Practical Issues in Cell Phone Interviewing from a Phone Room Perspective; 2009; Best, J., Hugick, L
- Measurement Error in Cell Phone Surveys; 2009; Kennedy, C., Everett, S. E., Traugott, M. W.
- Improving Response Rates on Both Landline and Cell Surveys Through the Strategic Use of Caller ID; 2009; Dayton, J. J., Burns, E., Levinson, A., Freedner, N., Hannah, K., Tarallo, B.
- Cell Phone Mainly and Cell Phone Mostly: A Comparison of Two Approaches to Dual Frame Cell Phone and...; 2009; Boyle, J., Cantor, J.
- PDA vs. Computer Web Survey Respondents; 2009; Stapleton, C
- Using Audio Computer-Assisted Self-Interviewing and Interactive Voice Response to Measure Elder Mistreatment...; 2009; Beach, S., Schultz, M., Degenholtz, H., Castle, N., Rosen, J., Fox, A., Meisel, A., Morycz, R.
- Exploring Inherent Differences Between CARI and Non-CARI Interviews; 2009; Sage, A., Keating, M.
- The Use of Advance Contact, Monetary Incentives, and Lotteries to Increase Response Rates in a Web Survey...; 2009; Stevenson, J., Dykema, J., Day, D., Bonham, V., Sellers, S.
- The Effect of Email Invitation Subject Title and Text on Online Survey Completion Rates in Internet...; 2009; Kruse, Y., Thomas, M., Nukulkij, P., Callegaro, M.
- Words, Numbers and Visual Heuristics in Web Surveys: Is There a Hierarchy of Importance?; 2009; Toepoel, V., Dillman, D. A.
- Web of Caring: Development of Web-Survey Best Practices; 2009; Ballou, J., Roff, B.
- Cell-Only Adults Versus Cell-Mostly Adults: Does It Make a Difference in the Results; 2009; Battaglia, M. P., Frankel, M. R., Balluz, L. S.
- Shifting Samples: The Impact of Wireless Substitution on National Estimates in RDD Surveys; 2009; Hannah, K.
- The Coverage Bias of Mobile Web Surveys; 2009; Fuchs, M.
- Refined or Biased Opinions? Examining Self-Selected Participation in Deliberation and Post-Survey in...; 2009; Wang, R., Siu, A.
- Mechanisms of Nonresponse in Cell Phone Surveys; 2009; Kennedy, C., Everett, S. E., Traugott, M. W.
- The Introduction of a Cell Phone Oversample to the Ohio Family Health Survey: Covering the Undercovered...; 2009; Duffy, T., Iachan, R., Bausch, S., Muzzy, S., ZuWallack, R. S.
- Examining the Relationship Between Survey Response Elicitation Efforts, Response Motivation, and Satisficing...; 2009; Lee, G., Rao, K.
- An Experiment in Using Prepaid Cell Phones to Interview Households Without an Available Phone Number; 2009; Brooks, K., Jaszczak, A., Wooten, K.
- Conducting Virtual Survey Research: RTI’s Facility in the Online Community Second Life®; 2009; Dean, E., Hill, C.
- Dispositions and Outcome Rates in the “Face-to- Face/Internet Survey Platform" (the FFISP); 2009; Sakshaug, J. W., Tourangeau, K., Krosnick, J. A., Ackermann, A., Malka, A., Debell, M., Turakhia, C.
- Attrition in a Face-to-Face Recruited Internet Panel with Substantial Incentives; 2009; Malka, A., Krosnick, J. A., Ackermann, A., Debell, M., Turakhia, C.
- Lessons Learned About How to Accomplish Effective In- Person Recruitment of a Web-Equipped Survey Panel...; 2009; Ackermann, A., Krosnick, J. A., Turakhia, C., Debell, M., Malka, A., Jarmon, R.
- Comparing an Internet Panel Survey to Mail and Phone Surveys on “Willingness to Pay” for...; 2009; Grandjean, B. D., Taylor, P. A., Nelson, N. M.
- Comparison Study of Probability and Non-Probability Sample Surveys Conducted by Internet and Face to...; 2009; Yeager, D. S., Krosnick, J. A.
- Do They Mean What They Say? Efficacy Evaluation of Assigning Sample Members Without a Mode Preference...; 2009; Brown, S. M., Grigorian, K. H.
- Cost and Quality in Low-Cost Survey Alternatives: A Comparison of Mail Versus Web; 2009; Dutwin, D., Donelan, K.
- Online Opinions: A Pilot Study to Extend the UK's Social Data Collection Capabilities; 2009; Dunn, E.
- Text-Message Surveys: Results in a Flash; 2009; Uriell, Z. A., Clewis, E.
- Understanding the Political Distinctiveness of the Cell Phone Only Public; 2009; Ansolabehere, S., Schaffner, B. F.
- Inclusion of Mobile-Only Households in Canadian Television Ratings Panels; 2009; Arzumanian, N., Gray, D.
- Examining Cell-Only, Cell-Mainly and Landline-Mainly Populations in California; 2009; Lee, S.
- A Social Profile of the “Wireless-Only” and “Wireless- Mostly” Population; 2009; Barron, M., Wolter, K.
- The Effects of Web and Mail Mixed-Mode Approaches on Response Rates in a Survey of Physicians; 2009; McFarlane, E., Murphy, J., Olmsted, M. G., Severance, J.
- Mode Choice in a Longitudinal Mail/Web/Telephone Survey; 2009; Kovac, M., Rogers, B., Mooney, G., Trunzo, D.

