Web Survey Bibliography
The purpose of this paper is to thoroughly explain how qualitative researchers can design and conduct online interviews to investigate interesting consumer phenomena. A semi-standardized qualitative technique called laddering was applied successfully to an online environment. Laddering allows researchers to reach deeper levels of reality and to reveal the reasons behind the reasons. A web survey that included an opinion leadership scale filled in by 2,472 people served as a springboard for identifying possible participants for the online laddering interviews. In total, 22 online interviews were conducted with opinion leaders in the specific product field of digital music players such as Apple's iPod. Conducting online interviews enabled information to be gathered from an interesting group of respondents that would have been difficult to contact otherwise. The whole online interviewing process was convenient for respondents who did not have to leave their homes and offices for the interviews. In general, respondents enjoyed the online laddering interviewing experience and in particular the relaxed and friendly atmosphere. The most valued attributes of Apple's iPod are “control elements” and “design”, which are linked to values such as hedonism and individuality. The paper is the first to systematically describe how qualitative researchers can conduct laddering interviews online. By explaining the online interviewing process in detail, the authors dispel criticism that qualitative research reports are often unclear, ambiguous and unstructured. Based on the detailed description of the online laddering process, other researchers can use the technique to get deeper insights into interesting consumer phenomena.
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Web survey bibliography (4086)
- A Comparison Between Responses From a Propensity-Weighted Web Survey and an Identical RDD Survey; 2004; Schonlau, M., Zapert, K., Simon, L. P., Sanstad, K., Marcus, S., Adams, Jo., Spranca, M., Kan, H., Turner...
- An Examination of the Equivalence of Web-Based Versus Paper-and-Pencil Upward Feedback Ratings: Rater...; 2004; Smither, J. W., Walker, A. G., Yap, M. K. T.
- 3-D Finite-Element Models of Human and Monkey Fingertips to Investigate the Mechanics of Tactile Sense...; 2003; Dandekar, K., Raju, B. I., Srinivasan, M. A.
- Methodological guidelines for Blaise web surveys ; 2003; Bethlehem, J., Hoogendoorn, A.
- Avoiding pitfalls in Web-based research; 2003; Beaulaurier, B.
- The Discursive Field of Web-Based Health Research Implications for Nursing Research in Cyberspace; 2003; Cotton, A. H.
- Telephone versus face-to-face interviewing of national probability samples with long questionnaires:...; 2003; Holbrook, A. L.; C., Green, M. C., Krosnick, J. A.
- Electronic Voting Machines – A comparison applying the principles of computer-human interaction...; 2003; Callegaro, M., Peytcheva, E.
- Web-based data collection; 2003; Tourangeau, R.
- The science of asking questions; 2003; Schaeffer, N. C., Presser, S.
- The democratization of research; 2003; MacElroy, B.
- Response order effects – how do people read?; 2003; Duffy, B.
- Response latency methodology for survey research: Measurement and modeling strategies; 2003; Mulligan, K., T., Mockabee, S. T., Grant, J. T., Monson, J. Q.
- Respondent-generated intervals: Do they help in collecting quantitative data?; 2003; Lusinchi, D.
- Report of the results of the Asthma awareness survey; 2003
- Maximum difference scaling: Improved measures of importance and preference for segmentation; 2003; Cohen, S. H.
- Introduction to survey quality; 2003; Biemer, P. P., Lyberg, L. E.
- Evaluation of the minimal important difference for the feeling thermometer and the St. George's...; 2003; Schunemann, H. J., Griffith, L., Jaeschke, R., Goldstein, R., Stubbing, D., Guyatt, G. H.
- Documenting comparative surveys for secondary analysis; 2003; Mohler, P., Uher, R.
- Determining the Probability of Selection for a Telephone Household in a Random Digit Dial Sample Design...; 2003; Triplett, T. A., Abi-Habib, N.
- Cognitive Aspects of Survey Measurement and Mismeasurement; 2003; Tourangeau, R.
- Effect of Alternative Data Collection Modes on Cooperation Rates and Data Quality; 2003; Brady, S. E., Stapleton, C. N., Bouffard, J. A., Imel, J. D.
- Collecting behavioural data using the world wide web: considerations for researchers; 2003; Rhodes, S. D., Bowie, D. A., Hergenrather, K. C.
- Repairing Tom Swift’s Electric Factor Analysis Machine; 2003; Preacher, K. J., MacCallum, R. C.
- ImageJ; 2003; Rasband, W.
- Make Way for Web Surveys; 2003; Bankston, K.
- Comparison of E-mail, Fax, and Postal Surveys of Pediatricians; 2003; McMahon, S. R., Iwamoto, M., Massoudi, M. S., Yusuf, H. R., Stevenson, J. M., David, F., Chu, S. Y.,...
- Towards Standardisation of Survey Outcome Categories and Response Rate Calculations; 2003; Lynn, P., Beerten, R., Laiho, J., Martin, J.
- Web Survey Mailer System; 2003; Barrios, E.
- Conducting On-line Surveys in Software Engineering; 2003; Punter, T., Ciolkowski, M., Freimut, B., John, I.
- A pilot study of a computer-assisted cell-phone interview (CACI) methodology to survey respondents in...; 2003; Wilkins, C., Casswell, S., Barnes, H. M., Pledger, M.
- Internet Marketing Research: Recources and Techniques; 2003; Forrest, E.
- Experiences in e-survey development for IS research: Lessons from the use of automated control tools; 2003; Scornavacca Jr., E., Becker, J. L., Barnes, S.
- Ten years after; 2003; Bradford, D. P.
- Are you talking to the right people?; 2003; Davis, H.
- Be prepared; 2003; Fitzgerald, A.
- Watch out for dropouts; 2003; Hogg, A., Miller, J.
- Persuasive e-mail invitations; 2003; MacElroy, B.
- Online sample -- can you trust it?; 2003; Maginnis, C.
- Best practices for online research; 2003; Smith, L.
- WebSurveyor and Surveywriter; 2003; Macer, T.
- Internet surveys: limits and beyond limits; 2003; Mititelu, C.
- Conducting Research on the Internet: Online Survey Design, Development and Implementation Guidelines; 2003; Andrews, D., Nonnecke, B., Preece, J.
- Understanding the effects of audio-CASI on self-reports of sensitive behavior; 2003; Couper, M. P., Singer, E., Tourangeau, R.
- Internet-based intervention to promote organ donor registry participation and family notification; 2003; Merion, R. M., Vinokur, A. D., Couper, M. P.
- Going mobile. The future of mobile data collection software, hardware, and research methodology; 2003; Cameron, M. R., Weisberg, J. R.
- Impact of messages on concomitant use of nicotine replacement therapy and cigarettes: a randomized trial...; 2003; le Houezec, J., Landfeldt, B., Etter, J.-F.
- The feasibility of computer-assisted survey interviewing in Africa: Experience from two rural districts...; 2003; Hewett, P. C., Erulkar, A. S., Mensch, B. S.
- Broadening Public Access to Data through the Development of Tools for Data Novices; 2003; Card, J. J., Shapiro, L., Amarillas, A., McKean, E., Kuhn, T.
- Massive Questionnaires for Personality Capture; 2003; Bainbridge, W. S.