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Web Survey Bibliography

Title Problems Confronting Japanese Marketing Research Industry: Report of Attitude Study Findings from Research Agency's Top Management
Author Kobayashi, K.
Source Japan Association
Year 2002
Access date 24.05.2004
Full text doc (178k)
Abstract This document reports the results of a study entitled "Problems confronting Japanese marketing research industry", conducted in September 2001 among top management of official members of the Japan Market Research Association (JMRA). Preceding the report, I will give a brief introduction on how the Research Leadership Summit, who has a common view over the target problems in this study, is tackling various problems surrounding the research industry.
Access/Direct link Homepage - JMRA (full text)
Year of publication2002
Bibliographic typeReports, seminars
Print
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