Web Survey Bibliography
We investigated whether the type of data display (bar chart, pie chart, or table) or adding a gratuitous third dimension (shading to give the illusion of depth) affects the accuracy of answers of questions about the data. We conducted a randomized experiment with 897 members of the American Life Panel, a nationally representative US web survey panel. We found that displaying data in a table lead to more accurate answers than the choice of bar charts or pie charts. Adding a gratuitous third dimension had no effect on the accuracy of the answers for the bar chart and a small but significant negative effect for the pie chart. Viewing the graph/table for less than 8 seconds resulted in less accurate answers. Older age was associated with increased average viewing time (1.2 seconds per 10 years increase in age) but did not affect the accuracy of the answers. Greater numeracy was associated with more accurate answers.
Web Survey Bibliography - MESS Workshop 2008 (16)
- The representativeness of the LISS panel ; 2009; Knoef, M., de Vos, K.
- How can we convince the general public to respond to internet surveys?; 2008; Dillman, D. A.
- Nonresponse in web surveys within the context of survey errors and survey costs; 2008; Berzelak, N., Lozar Manfreda, K., Vehovar, V.
- The accuracy of online surveys with non-probability samples; 2008; Krosnick, J. A.
- The Danish time use and consumption survey 2008/9 - preliminary experiencies from applying a combined...; 2008; Bonke, J.
- On the feasibility of collecting biomarker data in an internet panel; 2008; Avendano, M., Mackenbach, J.
- Exploring the use of visual analog scales in web surveys; 2008; Couper, M. P.
- Internet access and cognitive ability: analysis of selectivity of internet interviews in the cognitive...; 2008; Willis, B.
- Design effects in web surveys: comparing trained and fresh respondents; 2008; Toepoel, V., Das, M., van Soest, A.
- Processing fluency and judgment: Implications for web survey design; 2008; Schwarz, N.
- Graph comprehension: an experiment in displaying data as bar charts, pie charts and tables with and...; 2008; Schonlau, M.
- Online interviews and data quality: A multitrait-multimethod study ; 2008; Scherpenzeel, A.
- The representativeness of the LISS panel; 2008; Knoef, M., de Vos, K.
- Increasing item completion rates in matrix questions ; 2008; Kaczmirek, L.
- The effects of incentives in internet panels: a review; 2008; Goeritz, A.
- Does experience and sample attrition affect response behavior in internet panels? ; 2008; Binswanger, J., Schunk, D.