Web Survey Bibliography
We investigated whether the type of data display (bar chart, pie chart, or table) or adding a gratuitous third dimension (shading to give the illusion of depth) affects the accuracy of answers of questions about the data. We conducted a randomized experiment with 897 members of the American Life Panel, a nationally representative US web survey panel. We found that displaying data in a table lead to more accurate answers than the choice of bar charts or pie charts. Adding a gratuitous third dimension had no effect on the accuracy of the answers for the bar chart and a small but significant negative effect for the pie chart. Viewing the graph/table for less than 8 seconds resulted in less accurate answers. Older age was associated with increased average viewing time (1.2 seconds per 10 years increase in age) but did not affect the accuracy of the answers. Greater numeracy was associated with more accurate answers.
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Web survey bibliography - Schonlau, M. (14)
- Are Final Comments in Web Survey Panels Associated with Next-Wave Attrition?; 2016; McLauchlan, C.; Schonlau, M.
- Options for Fielding and Analyzing Web Surveys; 2016; Schonlau, M.; Couper, M. P.
- What do web survey panel respondents answer when asked “Do you have any other comment?”; 2015; Schonlau, M.
- Recruiting an Internet Panel Using Respondent-Driven Sampling; 2014; Schonlau, M., Weidmer, B., Kapteyn, A.
- Recruiting in an Internet panel using respondent driven sampling; 2012; Schonlau, M.
- Respondent-driven sampling; 2012; Schonlau, M., Liebau, E.
- Conducting Respondent Driven Sampling on the Web: An Experimental Approach to Recruiting Challenges; 2011; Kapteyn, A., Schonlau, M.
- Graph comprehension: an experiment in displaying data as bar charts, pie charts and tables with and...; 2008; Schonlau, M.
- Beyond Demographics: Are ‘Webographic’ Questions Useful for Reducing the Selection Bias...; 2007; Schonlau, M., van Soest, A., Kapteyn, A.
- Will Web Surveys Ever Become Part of Mainstream Research?; 2004; Schonlau, M.
- A Comparison Between Responses From a Propensity-Weighted Web Survey and an Identical RDD Survey; 2004; Schonlau, M., Zapert, K., Simon, L. P., Sanstad, K., Marcus, S., Adams, Jo., Spranca, M., Kan, H., Turner...
- Web Surveys as Part of a Mixed-Mode Strategy for Populations That Cannot Be Contacted by E-Mail; 2003; Schonlau, M., Asch, B. J., Du, C.
- Conducting Research Surveys via E-mail and the Web; 2002; Schonlau, M., Elliot, M. N., Fricker, R. D.
- Literature Review of Web and E-mail Surveys, Chapter III; 2001; Schonlau, M., Fricker, R. D., Elliot, M. N.