Web Survey Bibliography
In recent years, Web surveys have become a standard survey mode. So far, online questionnaires resemble their paper counterparts to a great extend: online measurement instruments rely mostly on visually presented written questions with associated response categories. However, compared to paper and pencil questionnaires Web surveys allow for a richer communication with the respondent: graphical elements, pictures, and animated GIFs are used to enhance the appearance of web pages. As a result some Web surveys make use of a humanized interface, e.g. a picture of the investigator, pictures of people performing activities that the respondents are supposed to report on and the like. Earlier studies could demonstrate that those low-intensity humanizing elements have no or only marginal effects on the responses obtained. However, with the wide spread availability of broadband Internet connections video and/or audio are being used in Web surveys as well. Accordingly, in this study we will assess the impact of pre-recorded video clips of interviewers reading the questions to the respondents. We will focus on the effects of this new way of transmitting the questions on question understanding and response errors. We assume that the audio-visual channel changes the cognitive processing of the questions und thus the responses obtained. The paper reports results from a field-experimental study on the impact of video support in Web surveys on question understanding. Within a Web survey among university students a standard interactive online questionnaire was used. A random sub-sample answered a version of the questionnaire that consists not only of written questions but of corresponding video files of interviewers reading the questions to the respondent. 800 respondents were randomly assigned to either of two versions: (1) a traditional text-based version of the questionnaire, (2) a video-enhanced version using a human interviewer. The survey covered a variety of questions on relationships and sexual behaviors including several highly sensitive items on sexual practices, sexually transmitted diseases and the like. Using a series of split experiments on question order and question understanding we will assess to what extent the processing of the questions is affected by the presence or absence of the interviewer. Based on the findings we will develop a heuristic model of the impact of various communicative channels on the cognitive processing of survey questions.
Web Survey Bibliography - 7th International Conference on Social Science Methodology (27)
- Use of a website to evaluate quality of work-life and quality of life among community workers helping...; 2008; Dupuis, G.
- Comparing the network structures in teams among companies: Extensions of the MTML approach; 2008; Agneessens, F., Contractor, N.
- Online poll in study of incentives to participation of youth in innovative development; 2008; Gvozdeva, E. S.
- Measuring ties on online forums; 2008; Ziberna, A., Vehovar, V., Jakulin, A.
- Using Internet Pages of Organisations as Data Source for Social Science Research; 2008; Baumgarten, B., Grauel, J.
- Social Web Data as a Source for Social Science Research. The Example of a German Online Dating Website...; 2008; Skopek, J., Schmitz, A.
- DHS CAPI Data Collection Model Using PDAs; 2008; Rojas, G.
- The relative Coverage Error in Telephone Surveys caused by Mobile-Only Populations across Europe; 2008; Fuchs, M.
- Chaotic Web: The challenge of Misinformation and Disinformation; 2008; Keshavarz, H.
- Mixed methods in online evaluation: benefits and problems; 2008; Kuckartz, U.
- Use of the Internet as a data collection tool: a methodological investigation of online synchronous...; 2008; Evans, A. R., Elford, J., Wiggins, D.
- Parallel Phone and Web-based Interviews: Effects of Sample and Weighting on Comparability and Validity...; 2008; Thomas, R. K., Krane, D., Taylor, H., Terhanian, G.
- Modern Telephony, the Web and Survey Management; 2008; Olsen, R. J.
- Mobile Web Survey Design; 2008; Peytchev, A. Hill, C.
- Impact of new technologies in data collection methods; 2008; Callegaro, M.
- Integration of the web into survey data collection: Balancing costs and errors; 2008; Vehovar, V., Berzelak, N., Lozar Manfreda, K.
- Assessing Semantic Differentials with Visual Analogue Scales in Web Surveys; 2008; Funke, F., Reips, U. -D.
- Response Non-Differentiation and Response Styles in Web-Based Studies: Causes and Consequences ; 2008; Frisina, L. T., Thomas, R. K.
- Communicative Channels, Cognitive Processes and Question Understanding: Results from a Randomized Field...; 2008; Fuchs, M.
- Psycholinguistic Determinants of Question Difficulty: A Web Experiment; 2008; Kaczmirek, L., Faa▀, T.; Lenzner, A.
- Interactive Interventions in Web Surveys Can Improve Data Quality; 2008; Conrad, F. G., Tourangeau, R., P., Kennedy, C.Couper, M. P.
- Understanding the decision to participate in a survey: motives for refusal and preferred forms of contact...; 2008; ┴lvarez, R. M., Sevillano, V.
- Visual Analogue Scales in Cross Cultural Web Surveys ; 2008; Funke, F., Reips, U. -D., Thomas, R. K.
- Survey mode effects in smoking status assessment; 2008; Burns, E., Levinson, A.
- Uses of self-anchoring scales in web surveys; 2008; Van Acker, F., Theuns, P.
- Open-ended questions and online surveys: the mode effect in relation to length; 2008; Denscombe, M.
- New survey strategies for radio: the RFM’s “Ouvinte Mais” case study; 2008; Cordeiro, P.