Web Survey Bibliography

Title Face-to-face versus web surveying in a high Internet coverage population: differences in response quality
Source Public Opinion Quarterly (POQ), 72, 5, pp. 836-846
Year 2008
Access date 10.01.2009
Abstract

The current study experimentally investigates the differences in data quality between a face-to-face and a web survey. Based on satisficing theory, it was hypothesized that web survey respondents would be more likely to satisfice for a multitude of reasons, thereby producing data of lower quality. The data show support for the hypothesis. Web survey respondents were shown to produce a higher "don't know" response rate, to differentiate less on rating scales, and to produce more item nonresponse than face-to-face survey respondents.

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Year of publication2008
Bibliographic typeJournal article
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Web Survey Bibliography - Public Opinion Quarterly (POQ) (107)

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