Web Survey Bibliography
Title Comparing Two Survey Research Approaches: E-Mail and Web-Based Technology versus Traditional Mail
Author Howes, C. M., Mailloux, M. R.
Source Journal of Marketing For Higher Education, 11, 4, pp. 51 - 66
Year 2001
Database Ingenta Select
Access date 04.03.2009
Abstract
In this study, two survey methodologies are contrasted, e-mail-web and traditional mail. Some differences occurred between the two methods, among which are the following: (1) e-mail-web respondents were proportionately more likely to be male, and enrolled in school full time, (2) more individual question non-response was present for the e-mail-web sample, and (3) e-mail-web respondents value different aspects of graduate school.
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Year of publication2001
Bibliographic typeJournal article
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