Web Survey Bibliography
Title An assessment of measurement invariance between online and mail surveys
Author Deutskens, E., de Ruyter, K., Wetzels, M.
Source Maastricht University
Year 2005
Access date 02.04.2009
Abstract
One of the latest trends in marketing research is the increasing use of online surveys, which offer lower costs and faster responses. Yet, critics question whether data collected via online surveys are equivalent to data collected via traditional mail surveys. Since existing evidence from the comparison of Web-based and paper-and-pencil surveys is inconclusive, we empirically examine the equivalence of online and traditional mail surveys in a marketing context.
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Year of publication2005
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Web Survey Bibliography - Wetzels, M. (10)
- Individual differences in motivation to participate in online panels; 2011; Bruggen, E., Wetzels, M., de Ruyter, K., Schillewaert, N.
- Comparing the Generalizability of Online and Mail Surveys in Cross-National Service Quality Research; 2006; Deutskens, E., de Jong, K., de Ruyter, K., Wetzels, M.
- An Assessment of Equivalence between Online and Mail Surveys in Service Research; 2006; Deutskens, E., de Ruyter, K., Wetzels, M.
- An assessment of measurement invariance between online and mail surveys ; 2005; Deutskens, E., de Ruyter, K., Wetzels, M.
- The Survey Participation Inventory: What Motivates Respondents to Participate in Online Panels?; 2005; Deutskens, E., de Ruyter, K., Wetzels, M.
- An Assessment of Measurement Invariance between Internet-Based and Traditional Paper-and-Pencil Surveys...; 2004; Deutskens, E., de Ruyter, K., Wetzels, M.
- Motivations underlying the intention to participate in Internet-based research; 2004; Deutskens, E., Wetzels, M., de Ruyter, K.
- Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study; 2004; Deutskens, E., de Ruyter, K., Wetzels, M., Oosterveld, P.
- The Effect of Respondent and Technology Characteristics on the Intention to Participate in Internet-...; 2003; Deutskens, E., de Ruyter, K., Wetzels, M.
- From Paper-and-Pencil to Screen-and-Keyboard: An Empirical Assessment of Equivalence Issues in Internet...; 2002; Deutskens, E., de Ruyter, K., Wetzels, M.