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Web Survey Bibliography

Title Surveys by Design
Source Marketing News, 42, 20, pp. 12-12
Year 2008
Database EBSCOhost
Access date 22.04.2009

The article focuses on do-it-yourself marketing research surveys. Due to the abundance of self-service online survey tools, many companies are doing their own research, but writing questions and analyzing data is a science. The article details keys to proper information gathering, including having a clear objective of a survey's goals, deciding on the right sample of respondents, and considering a survey design that does not lead the respondent.

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Year of publication2008
Bibliographic typeJournal article
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Web survey bibliography - Hopewell, N. (1)