Web Survey Bibliography

Title Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research
Author Brace, I.
Source Kogan Page
Year 2004
Access date 22.04.2009
Abstract

A guide that focuses on core skills and written by one of the most experienced market researchers in the field of questionnaire design. Includes a free CD-ROM containing questionnaire-writing software The book also explains how to plan, structure and write the right questionnaire for the research you are running. Contents are as follows: Objectives in writing questionnaires; Differences between data collection media; Planning your questionnaire; Writing the questions; types of questions; Using prompt material; Laying it out; Piloting; Ethical issues; Social desirability bias and how to avoid it; and Issues in multi-national surveys.

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Year of publication2004
Bibliographic typeBook
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Web Survey Bibliography - 2004 (512)

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