Web Survey Bibliography
Respondent cooperation has always been an important topic for the market research industry. One consequence is that over time a number of initiatives have addressed the issue. This paper differs from the previous ones in that it deals with the issue of optimising the invitation to participate as if it were a consumer product or service.
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Web Survey Bibliography - Moskowitz, H. (6)
- Optimising the language of email survey invitations; 2008; Moskowitz, H., Martin, B.
- Concept articulation and web research: a case study using quali-quant methods; 2007; Moskowitz, H., Rabino, S., Beckley, J.
- Motivations to join What language do online panellists need to hear to volunteer?; 2006; Moskowitz, H., Gofman, A., Namiranian, L.
- Internet loyalty programs: Lessons learned for Internet-based development research; 2002; Moskowitz, H., Khubani, A., Stanley, J.
- Establishing data validity in conjoint: Experiences with Internet-based ‘mega-studies’; 2002; Moskowitz, H., Moskowitz, J., Beckley, J., Mascuch, T., Adams, J., Sendros, A., Keeling, C.
- Refinement of Web Question Techniques and Tools; 2000; Moskowitz, H., Gofman, A., Tungaturthy, P., Manchaiah, M., Cohen, D.