Web Survey Bibliography
Survey respondents may start the survey but fail to complete it, resulting in breakoff. This behavior occurs in interviewer-administered surveys but it occurs at high rates in web surveys, necessitating further attention. Breakoff is one of multiple response behaviors, each of which can be affected by unique and common causes. We present a framework within which to study different response behaviors, unit nonresponse, breakoff, item nonresponse, and measurement properties, and the factors affecting them in web surveys. Theories within this framework for explaining breakoff are proposed and tested. Features within the survey that are only seen after starting are predictive of breakoff rate, distinguishing this behavior from unit nonresponse. Education, a proxy for respondent cognitive sophistication, was significantly related to breakoff rates. Furthermore, respondents who broke off did not seem inattentive, supporting further efforts in their retention. Question and questionnaire design characteristics were predictive of survey breakoff, and placed in the context of the survey response process model and respondent burden. Implications for survey design and needs for future work are discussed.
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Web survey bibliography - Peytchev, A. (13)
- Multiple Sources of Nonobservation Error in Telephone Surveys: Coverage and Nonresponse; 2011; Peytchev, A.; Carley-Baxter, L. R.; Black, M. C.
- Developing and Implementing Adaptive Total Design (ATD); 2011; Carley-Baxter, L. R., Mitchell, S., Peytchev, A., Day, O.
- Matrix Questionnaire Design to Reduce Measurement Error; 2011; Peytchev, A., Peytcheva, E.
- Increasing Respondents' Use of Definitions in Web Surveys; 2010; Peytchev, A., Conrad, F. G., Couper, M. P., Tourangeau, R.
- Experiments in Mobile Web Survey Design; 2008; Peytchev, A., Hill, C.
- Coverage Bias in Surveys Excluding Cell Phone Only Adults: Evaluation of Bias and Effectiveness of Post...; 2008; Peytchev, A., Carley-Baxter, L. R., Black, M. L.
- Experiments in Visual Survey Design for Mobile Devices; 2008; Peytchev, A., Hill, C.
- Mobile Web Survey Design; 2008; Peytchev, A. Hill, C.
- Following Up Nonrespondents to an Online Weight Management Intervention: Randomized Trial Comparing...; 2007; Couper, M. P., Peytchev, A., Strecher, V., Rothert, K., Anderson, K. J.
- Web Survey Design: Paging versus Scrolling; 2006; Peytchev, A., Couper, M. P., McCabe, S. E., Crawford, S. D.
- Web Survey Design: Paging vs. Scrolling; 2004; Peytchev, A., Crawford, S. D., McCabe, S. E., Conrad, F. G., Couper, M. P.
- Validations in Web-based Surveys; 2003; Crawford, S. D., Peytchev, A.
- Statistical Data Validation in Web Instruments:An Empirical Study; 2002; Peytchev, A., Petrova, E. A.