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Web Survey Bibliography

Title Cell Phone–Only Household in a National MailSurvey: Who Are They?
Year 2008
Access date 05.05.2009

In RDD surveys, how the noncoverage of cell-only population may aff ect survey results depends on the magnitude of the difference between cell-only respondents and those with landlines. Previous studies have shown that the cell-only population is diff erent from that with landline telephones in terms of age, race-ethnicity, marital status and tenure. Using a dual-frame survey of mail and RDD samples, we compare the cell-only respondents and the respondents with a landline in the mail sample on a range of questions covering demographic characteristics, health characteristics, and behavior patterns on media consumption. Results are also compared to external benchmark of a field survey with higher response rate. Such comparisons allow us to assess the degree to which a mail survey can be used to generate estimates for the cell-only population.

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Year of publication2008
Bibliographic typeConferences, workshops, tutorials, presentations