Web Survey Bibliography
One major reason for the recent and rapid proliferation of Web surveys is the apparent ease with which they can be conducted. Almost anyone with a computer and an Internet connection can design and conduct a Web survey at a fraction of the cost of other modes, even mail. One unfortunate consequence of this dramatic increase in survey quantity has been an equally dramatic deterioration in survey quality. Some of this is due to lack of training in survey methods for a new generation of survey practitioners, but equally problematic has been the lack of agreed-upon standards and methods for Web-based data collection within the survey profession.
Fortunately, help is on the way. As the research record builds, we can now identify several best practices emerging in Web survey design, implementation, and execution that help to reduce survey error and establish Web surveys as a legitimate, mature mode for rigorous survey data collection.
This course will provide a basic understanding of current issues and best practices in Web survey design and implementation. The first part will focus on the “mechanics” of Web surveys and includes topics such as software selection and use, survey testing and quality assurance, and sample acquisition and contact methods. The second part will discuss screen design and question presentation by covering several important topics such as survey navigation, presentation of standard question types, use of color, and impact of images. Much of the course is based on the emerging literature in Web survey methods and includes a special emphasis on findings from a series of experiments on visual and interactive features of Web surveys conducted by the instructor with colleagues from the University of Michigan. The course is not a programming course: anyone who conducts (or anticipates conducting) Web surveys will find it useful.
THE INSTRUCTOR: Reg Baker is Chief Operating Office for Market Strategies, Inc. (MSI), a full-service survey research company that conducts research in the government, healthcare, public policy, energy, financial services, and information technology sectors. With more than two decades of experience in all phases of survey research, he has been especially active in the application of new technologies to surveys. He has authored numerous articles and papers on such subjects as the impacts of new data collection technologies on data quality, CATI system design, interviewer training for CAPI, and likely future developments in computer-assisted information collection. His current research focus is Internet applications for survey data collection and dissemination. He has been doing research on the Web since 1997. Prior to joining Market Strategies in 1995, he was Vice President for Research Operations at NORC.
Web Survey Bibliography - 2006 (254)
- Adult gadget ownership over time (2006-2012); 2012
- Internet Versus Paper Mode of Health and Health Behavior Questionnaires in Elementary Schools: Asthma...; 2006; Mangunkusumo, R. T., Duisterhout, J. S., de Graaff, N., Maarsingh, E. J., de Koning, H. J., Raat, H.
- A short introduction to usability in online surveys; 2006; Kaczmirek, L.
- Measuring task-specific perceptions of the world wide web ; 2006; Page-Thomas, K.
- Comparison of Web and mail surveys for studying secondary consequences associated with substance use...; 2006; McCabe, S. E., Couper, M. P., Cranford, J. A., Boyd, C. J.
- Oversurveying: Causes, Consequences, and Cures; 2006; Weiner, S. P., Dalessio, A. T.
- Online Reporting: Real Time, Real Impact, Real Opportunities ; 2006; Barbera, K. M., Young, S.
- Online Surveys: Critical Issues in Using the Web to Conduct Surveys; 2006; Fenlason, K., Suckow-Zimberg, K.
- Getting Action from Organizational Surveys: New Concepts, Technologies, and Applications; 2006; Kraut, A. I.
- Survey Methodology; 2006; Nusser, S. M.
- Web-based survey techniques. A synthesis of Transit practice; 2006
- Web 2.0 & panels. The shift from lectures to conversations; 2006; Cook, M., Buckley, N.
- Unproctored internet testing in employment settings; 2006; Tippins, N. T. et al.
- Understanding people. Sample matching; 2006; Rivers, D.
- The power of the visible: Visual design for Web surveys; 2006; Couper, M. P.
- The power of survey design: A user's guide for managing surveys, interpreting results, and influencing...; 2006; Iarossi, G.
- The internet response method: Impact on the Canadian Census of population data; 2006; Roy, L., Laroche, D.
- The effect of conditioning when re-interviewing; 2006; Cartwright, T., Nancarrow, C.
- The anonymous elect. Market research through online access panels; 2006; Postoaca, A.
- Testing on the Internet: Issues, challenges and opportunities in the field of occupational assessment...; 2006; Bartram, D.
- Statistics for real-life sample surveys: non-simple-random samples and weighted data; 2006; Dorofeev, S., Grant, P.
- SMS and WAP: The shortcut to fast and better research response?; 2006; Pearson, C. et al.
- Sample matching. Representative sampling from Internet panels; 2006; Rivers, D.
- Research-based web design & usability guidelines; 2006
- Research quality: The next MR industry challenge; 2006; Dedeker, K.
- Rating scale format choices for multi-item measures: Does numbering and balanced-ness matter?; 2006; Meric, H., Wagner, J.
- Order effects in batteries of questions; 2006; Siminski, P.
- Optimizing quality in the use of web-based and computer based testing for personnel selection; 2006; Hornke, L. F., Kersting, M.
- Online marketing research; 2006; Miller, J.
- Need for high quality auxiliary data service for improving the quality of editing and imputation...; 2006; Laaksonen, S.
- Microsoft sues testing material vendors; 2006; Johnston, S. J.
- Introduction to the Special Issue on the ITC - Guidelines on Computer-Based and Internet-Delivered Testing...; 2006; Coyne, I., Bartram, D.
- International Guidelines on Computer-Based and Internet-Delivered Testing; 2006
- How successful I am depends on what number I get: The effects of numerical scale labels and need for...; 2006; Yan, T.
- Greenfield unveils real-time sampling; 2006
- Global market research 2006; 2006
- F-Shaped pattern for reading web content; 2006; Nielsen, J.
- Blocked versus randomized format of questionnaires. A confirmatory multigroup analysis; 2006; Sparfeldt, J. R., Schilling, S. R., Rost, D. H., Rost, D. H., Thiel, A.
- Benefits and challenges of multi-sourcing. Understanding differences between sample sources; 2006; de Gaudemar, O.
- Behavioral self-report measures. International extensions; 2006; Thomas, R. K., Klein, J. D.
- Attitudinal differences. Comparing people who belong to multiple versus single panels; 2006; Casdas, D., Fine, B., Menictas, C.
- Assessing individual respondents' quality. An innovative scoring system; 2006; Loeb, C.,Hartmann, A.
- Advanced techniques and technologies in online research; 2006; Allred, C. R.; Smith, J.; Smith, S. M.
- A framework for survey breakoffs; 2006; Peytchev, A.
- Assessing Panel Bias in the Knowledge Networks Panel: Updated Results from 2005 Research ; 2006; Pineau, V., Nukulkij, P., Tang, X.
- The Handbook of Marketing Research. Uses, Misuses, and Future Advances.; 2006; Grover, R., Vriens, M.
- Time in Sample: Searching for Conditioning in a Consumer Panel ; 2006; Arens, Z., Miller-Steiger, D.
- Standard Definitions: Final Dispositions of Case Codes and Outcome Rates for Surveys 2006; 2006
- A Critical Assessment of Online Survey Tools; 2006; Marra, R. M., Bogue, B.
- A dynamic technique for conducting online survey-based research; 2006; Bonometti, R. J., Tang, J.