Web Survey Bibliography
In recent years, Web surveys have become a standard survey mode. So far, online questionnaires resemble their paper counterparts to a great extend: online measurement instruments rely mostly on visually presented written questions with associated response categories. From a methodological point of view this was a desired development since many researchers doubted the equivalence of comparability of results obtained by paper and pencil questionnaires on the one hand and Web surveys on the other hand. The similarity of paper and pencil questionnaire and online questionnaire made sure that measurements obtained by either mode would not differ to a great extend.
However, compared to paper and pencil questionnaires Web surveys allow for more rich communication with the respondent: graphical elements, pictures, sound and animated GIFs are used to enhance the appearance of web pages. Even thought the use of such elements in Web surveys is still not wide spread several authors have assessed the impact of such elements on data quality. The corresponding body of literature dealing with such effects can be summarized under the heading of visual design effect.
In this paper we will extend this line of research. We will assess the use of audio and video in order to convey the content of the question meaning. Thus, audio and video are no longer considered to be nuisance variables; we rather treat them as content-bearing meaningful elements of a Web Survey.
The paper reports results from a field experimental study on the impact of audio and video support in Web surveys on data quality. Within a Web survey among university students a standard interactive online questionnaire was used. A random sub-sample answered a version of the questionnaire that consists of not only written questions but also of corresponding audio files reading the questions to the respondent. Also, a questionnaire version providing video segments showing an interviewer reading the questions to the respondent is tested. Data quality is assessed using standard indicators (item non-response, social desirability scale, social presence scale, non-differentiation of responses and others) as well as the time to complete the survey are used.
Results will be discussed in the light of the feasibility of multimedia Web surveys as well as in terms human computer interaction.
Web Survey Bibliography - Fuchs, M. (47)
- Using Eye Tracking Data to Understand Respondent's Processing of Rating Scales; 2013; Kunz, T., Fuchs, M.
- Dynamic Visual Design for List-Style Open-Ended Questions in Web Surveys; 2013; Fuchs, M.
- Using interactive feedback to enhance response quality in Web surveys. The case of open-ended questions...; 2013; Emde, M., Fuchs, M.
- Reducing Response Order Effects in Check-All-That-Apply Questions by Use of Dynamic Tooltip Instructions...; 2013; Kunz, T., Fuchs, M.
- Improving RDD Cell Phone Samples. Evaluation of Different Pre-call Validation Methods; 2012; Kunz, T., Fuchs, M.
- Positioning of Clarification Features in Web Surveys: Evidence from Eye Tracking Data; 2012; Kunz, T., Fuchs, M.
- Using Adaptive Questionnaire Design in Open-ended Questions: A Fieldexperimental Study on the Size of...; 2012; Fuchs, M., Emde, M.
- Effects of number of response options in web surveys: The role of verbal labels; 2012; Thorsdottir, F., Fuchs, M., Jonsdottir, J.
- Effects of Static versus Dynamic Formatting Instructions for Open-Ended Numerical Questions in Web Surveys...; 2012; Kunz, T., Fuchs, M.
- Exploring Animated Faces Scales in Web Surveys: Drawbacks and Prospects; 2012; Emde, M., Fuchs, M.
- Video enhanced web survey; 2011; Fuchs, M., Kunz, T., Gebhard, F.
- Addressing Panel Attrition in Mobile Phone Panel Surveys: Can Incentives and Switching to Mobile Web...; 2011; Busse, B., Fuchs, M.
- Mobile-only – Persistent status or passage in the life course? Results from a Mobile Phone Panel...; 2011; Busse, B., Fuchs, M., Neuert, C.
- Exploring Visual Design Effects In Web Survey Questions. An Experimental Study Using Animated Answer...; 2011; Emde, M., Fuchs, M.
- The Coverage Bias of Mobile Web Surveys; 2009; Fuchs, M.
- The Coverage Bias of Mobile Web Surveys Across European Countries ; 2009; Fuchs, M., Busse, B.
- Are people sharing their mobile phones? Selection probabilities in cellular telephone surveys; 2009; Fuchs, M., Busse, B.
- Is a cell phone really a personal device? Results from the first wave of a mobile phone panel on sharing...; 2009; Fuchs, M., Busse, B.
- Are Respondents Sharing their Mobile Phones? Preliminary results based on a mobile phone panel in Germany...; 2009; Fuchs, M.
- Dynamic feedback in open-ended questions: Experiments on the visual design language of Web surveys; 2009; Fuchs, M.
- The relative coverage bias caused by the mobile-only population across Europe; 2009; Fuchs, M.
- The Video-Enhanced Web Survey Data Quality and Cognitive Processing of Questions; 2009; Fuchs, M.
- Gender-of-Interviewer Effects in a Video-Enhanced Web Survey: Results from a Randomized Field Experiment...; 2009; Fuchs, M.
- Differences in the Visual Design Language of Paper-and-Pencil Surveys Versus Web Surveys A Field Experimental...; 2009; Fuchs, M.
- Mobile web surveys: A preliminary discussion of methodological implications; 2008; Fuchs, M.
- Response Effects in Video-enhanced Web Surveys; 2008; Fuchs, M.
- The relative Coverage Error in Telephone Surveys caused by Mobile-Only Populations across Europe; 2008; Fuchs, M.
- Communicative Channels, Cognitive Processes and Question Understanding: Results from a Randomized Field...; 2008; Fuchs, M.
- Gender-of-Interviewer Effects in Video-Enhanced Web Surveys. Results from a Randomized Field-Experiment...; 2008; Fuchs, M.
- Using Audio and Video Clips in Web Surveys — Feasibility and Impact on Data Quality; 2007; Fuchs, M., Funke, F.
- Video Web Surveys: Results from field-experimental comparisons with text-based Web surveys; 2007; Fuchs, M., Funke, F.
- Asking for Numbers and Quantities: Visual Design Effects in Web Surveys and Paper and Pencil Surveys; 2007; Fuchs, M.
- Nonresponse and Measurement Error in Mobile Phone Surveys; 2006; Fuchs, M.
- Online student feedback surveys. Methodological issues in comparison to the traditional classroom survey...; 2005; Fuchs, M.
- Kognitive Prozesse und Antwortverhalten in einer Internet-Befragung; 2003; Fuchs, M.
- Item Non-Response Reminder in a Web Survey; 2003; Fuchs, M.
- Methodological Issues in Mobile Phone Surveys; 2003; Vehovar, V., Batagelj, Z., Callegaro, M., Fuchs, M., Kuusela, V.
- Cognitive Processes in Web Surveys; 2003; Fuchs, M.
- Cognitive processes when answering online questionnaires; 2002; Fuchs, M.
- Comparing Web Surveys and Paper & Pencil Surveys: Measurement Error and Mode Differences; 2002; Fuchs, M.
- Paper and Pencil versus Web Survey. Measurement Effects and Mode Differences; 2002; Fuchs, M.
- Cognitive processes in Web Surveys; 2002; Fuchs, M.
- Screen Design in a Web Survey; 2001; Fuchs, M.
- Length of Input Field and the Responses Provided in a Self-Administrated Survey: A Comparison of a Paper...; 2001; Fuchs, M., Couper, M. P.
- Technology Effects: Do CAPI or PAPI Interviews Take Longer?; 2000; Fuchs, M., Couper, M. P., Hansen, S. E.
- Technology effects: Interview duration in CAPI and paper and pencil surveys; 2000; Fuchs, M., Couper, M. P., Hansen, S. E.
- Screen Design and Question Order in a CAI Instrument Effects on Interviewers and Respondents; 1999; Fuchs, M.