The use of online panel research creates unique opportunities in many different areas of research. Surveys administered using online panels are less susceptible to respondent biases (e.g., social desirability) that may be present in telephone or in-person surveys, potentially allowing for more accurate depiction of attitudes and behaviors. In this research, we present a study that takes advantage of the unique capabilities of online research. In June 2006, researchers affiliated with the National Bureau of Economic Research, Carnegie Mellon University and Knowledge Networks conducted a survey investigating people’s attitudes and behaviors towards charitable donations to victims of Hurricane Katrina. Participants consisted of members of KnowledgePanel, the RDD-recruited Internet panel managed by Knowledge Networks. Panelists were asked to allocate any portion of $100 to a charity in a state affected by Katrina or keep it for themselves; they could divide the amount in any way, using any criteria they saw fit. One critique of studies of this nature is that hypothetical behavior may not reflect actual behavior. To increase the salience of the experiment, participants were informed that Knowledge Networks would pay the dollar amounts indicated for one out of every ten participants. The “winners” who would have the money donated to charity or given to them were those whose randomly-selected number matched the first digit chosen in a pre-specified drawing from the Louisiana State Lottery Pick 3 lottery game. First, we will describe the study design, detailing the lottery game and context that was presented to participants. Information about the rules and regulations governing the use of lottery type games will also be presented. Next, we will provide a brief overview of demographic and panel characteristics related to donating behavior. Finally, we will discuss the fulfillment of these incentives with the selected charities and reactions from KnowledgePanel members.