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Web Survey Bibliography

Title The MacroPoll Wireless Experience: Development and Lessons Learned.
Source The American Association for (AAPOR) 63rd Annual Conference, 2008 & WAPOR 61th Annual Conference, 2008
Year 2008
Access date 22.05.2009

The idea for MacroPoll Wireless dates back to May 17, 2007 when a group of us gathered at Networks Lounge in Anaheim, CA to discuss the research implications of the phenomenal rate of cell phone proliferation and the abandonment of traditional landline telephone service. A full day of presentations was encouraging as the industry continues to build collective knowledge about cell phone interviewing, but our enthusiasm was continuously tempered by stark fiscal realities. At 3-4 times the cost of traditional telephone sampling, cell phone interviewing is not feasible for many survey budgets. Later in the conference we entertained and further developed the idea of off-setting the cost of cell-phone interviewing with a cost-sharing omnibus survey with a collective set of information such as demographics and telephone status as well as survey data specific to participant needs. Five months later, these ideas came to fruition when Macro International launched the inaugural wave of MacroPoll Wireless, a national survey of cell phone users. Running over the course of two weeks, the project presented many unique challenges and considerations, including caller id, text-messaging, voice messaging, incentives, appropriate call scheduling, and number of attempts. We discuss these and other development issues leading up to MacroPoll Wireless. The survey collects many usage practices such as intent to go cell-only, cell and land-line answering practices, cell-phone sharing and non-cell users living in cell phone only households. MacroPoll Wireless, currently running on a quarterly schedule, is designed to intermittently measure the pulse of the cell-phone community and offer a vehicle to advance our understanding of cell phone methodology.

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Year of publication2008
Bibliographic typeConferences, workshops, tutorials, presentations
Full text availabilityAvailable on request

Web survey bibliography - WAPOR 61th Annual Conference, 2008 (55)

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