Web Survey Bibliography
With telephone RDD coverage and response rates declining, survey researchers are looking for new ways to survey the general public effectively. Postal Delivery Sequence Files (DSF) of all residential addresses that receive regular postal delivery now make general public surveys by mail possible. The consensus among most surveyors is that the Web is an inadequate mode by itself for surveys of this type. In this paper, we report results of an experiment conducted using the DSF address list in a small metropolitan region of Western United States to evaluate the potential for surveying the general public by web, mail, or a combination of web and mail. Random subsamples of 2,800 addresses were assigned to one of five treatments: mail only, mail preference, web preference, and equal preference (½ with a standard instruction and ½ with an elaborated instruction for accessing the web survey). A significant effort was made to develop similar visual appearance of the mail and web questionnaires and every treatment contained the same 52 questions. Preliminary results for this experiment, which was fielded in the Fall of 2007, show that response rates vary significantly by treatment, but that the combined overall response rates are similar to those traditionally obtained by Dillman s Tailored Design Method, despite the address-only characteristic of the DSF file where individual personalization was not possible. The high variation across treatments in the percent of households responding via the web suggests that a significant proportion of households will respond by that means instead of mail. Both the response rates and success in encouraging response via the web suggest the potential for a new general public survey methodology that combines mail and web and provides detailed instructions for how to access the web survey.
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Web Survey Bibliography - Smyth, J. D. (32)
- The effects of item saliency and question design on measurement error in a self-administered survey; 2012; Stern, M. J., Smyth, J. D., Mendez, J.
- Does Giving People Their Preferred Survey Mode Actually Increase Survey Participation Rates?; 2012; Olson, K., Smyth, J. D., Wood, H.
- Turn that Frown Upside-Down: The Effects of Smiley Faces as Symbolic Language in Self-administered Surveys...; 2012; Libman, A., Smyth, J. D.
- Literacy and Data Quality in Self-Administered Surveys; 2011; Smyth, J. D., Olson, K.
- Medium Node: NSF Census Research Network; 2011; McCutcheon, A. L., Belli, R. F., Olson, K., D.; Smyth, J. D., Soh, L.-K.
- Internet Survey Methods: A Review of Strengths, Weaknesses, and Innovations; 2010; Smyth, J. D., Pearson, J. E.
- Using the Internet to Survey Small Towns and Communities: Limitations and Possibilities in the Early...; 2010; Smyth, J. D., Dillman, D. A., Christian, L. M., O'Neill, A. C.
- Response format effects on measurement of employment; 2009; Thomas, R. K., Dillman, D. A., Smyth, J. D.
- Open-Ended Questions in Web Surveys: Can Increasing the Size of Answer Boxes and Providing Extra Verbal...; 2009; Smyth, J. D., Dillman, D. A., Christian, L. M., McBride, M.
- ...; 2008; Dillman, D. A., Smyth, J. D., Christian, L. M., O'Neill, A. C.
- The Effects of Mode and Format on Answers to Scalar Questions in Telephone and Web Surveys; 2008; Christian, L. M., Dillman, D. A., D.Smyth, J. D.
- Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method ; 2008; Dillman, D. A., Christian, L. M., Smyth, J. D.
- Combining Mail and Internet Methods to Conduct Household Surveys of the General Public: A New Methodology...; 2008; Dillman, D. A., Smyth, J. D., Christian, L. M., Oneill, A.
- Does "Yes or No" on the Telephone Mean the Same as "Check-All-That-Apply" on the...; 2008; D., Christian, L. M., Dillman, D. A.Smyth, J. D.
- Context effects in Internet Surveys: New issues and evidence; 2007; D. Dillman, D. A., Christian, L. M., Smith, A.Smyth, J. D.
- Improving response quality in list-style open-ended questions in web and telephone surveys; 2007; Smyth, J. D., Dillman, D. A., Christian, L. M.
- Visual Design, Order Effects, and Respondent Characteristics in a Self-Administered Survey; 2007; Stern, M. J., Dillman, D. A., Smyth, J. D.
- Improving the Quality of Open-End Questions in Mail, Web, and Telephone Surveys; 2007; Dillman, D. A., Smyth, J. D.
- Design Effects in the Transition to Web-Based Surveys; 2007; Dillman, D. A., Smyth, J. D.
- Helping Respondents Get It Right the First Time: The Influence of Words, Symbols, and Graphics in Web...; 2007; Christian, L. M., Dillman, D. A., Smyth, J. D.
- Is it Possible to Obtain Equivalent Answers to Scalar Questions in Web and Telephone Surveys?; 2006; Christian, L. M., Dillman, D. A., Smyth, J. D.
- Open-Ended Questions in Web and Telephone Surveys; 2006; Smyth, J. D., Dillman, D. A., Christian, L. M., McBride, M.
- Effects of Using Visual Design Principles to Group Response Options in Web Surveys; 2006; Smyth, J. D., Dillman, D. A., Christian, L. M., Stern, M. J.
- Comparing Check-All and Forced-Choice Question Formats in Web Surveys; 2006; Smyth, J. D., Dillman, D. A., Christian, L. M., Stern, M. J.
- The Effects of Mode and Format on Answers to Scalar Questions in Telephone and Web Surveys; 2006; Christian, L. M., Dillman, D. A., Smyth, J. D.
- Does ‘Yes or No‘ on the Telephone Mean the Same as ‘Check-all-that-apply’ on...; 2006; Smyth, J. D., Christian, L. M., Dillman, D. A.
- Instructing Web and Telephone Respondents to Report Date Answers in Format Desired by the Surveyor; 2005; Christian, L. M., Dillman, D. A., Smyth, J. D.
- In Search of Equivalency across Modes: Experimental Results Comparing Alternative Question Formats for...; 2005; Christian, L. M., Dillman, D. A., Smyth, J. D.
- Comparing Check-All and Forced-Choice Question Formats in Web Surveys: The Role of Satisficing, Depth...; 2005; Smyth, J. D., Dillman, D. A., Christian, L. M., Stern, M. J.Chou, C.; de Rouvray, C.Christianson DeMay...
- How Visual Grouping Influences Answers To Internet Surveys; 2004; Smyth, J. D., Dillman, D. A., Christian, L. M., Stern, M. J.
- The Uses of Paradata for Evaluating Alternative Versions of Web Survey Questions; 2004; Dillman, D. A., Smyth, J. D., Christian, L. M., Stern, M. J.
- Multiple Answer Questions in Self-administered Surveys: The Use of Check-All-That-Apply and Forced-Choice...; 2003; Dillman, D. A., Smyth, J. D., Christian, L. M., Stern, M. J.