Web Survey Bibliography
We describe a methodology for combining a convenience sample with a probability sample in a way that seeks to minimize the total mean squared error (MSE) of the resulting estimator. We then explore the properties of the resulting composite estimator, a linear combination of the convenience and probability sample estimators with weights that are a function of bias. We discuss the estimator’s properties in the context of web-based convenience sampling. Our analysis demonstrates that the use of a convenience sample to supplement a probability sample for cost-effective improvements in the MSE of estimation may be practical only under very limited circumstances. First, the bias remaining, after steps are taken to reduce it, must be quite small, equivalent to no more than 0.02-0.1 standard deviations (about one to five percentage points for a dichotomous outcome). Second, the probability sample should contain at least 1000-10,000 observations in order to effectively estimate bias. Third, it must be inexpensive and feasible to collect at least thousands (and probably tens of thousands) of web-based convenience observations. The convenience sample may be a useful supplement in a large survey where the primary goal is estimates within smaller domains if one is willing to assume that global bias estimates from the full sample also apply to smaller domains. The conclusions about the limited usefulness of convenience samples with estimator bias of more than 0.1 standard deviations can be shown to apply more generally.
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Web Survey Bibliography - Other (450)
- Taking the Audio Out of Audio-CASI; 2009; Tourangeau, R., Couper, M. P., Marvin, T.
- Questionnaire Survey Nonresponse: A Comparison of Postal Mail and Internet Surveys ; 2009; Hoonakker, P., Carayon, P.
- Open-Ended Questions in Web Surveys: Can Increasing the Size of Answer Boxes and Providing Extra Verbal...; 2009; Smyth, J. D., Dillman, D. A., Christian, L. M., McBride, M.
- Effectiveness of incentives in web surveys within mixed-mode systems: An evaluation of errors & costs...; 2009; Lozar Manfreda, K.
- Representativeness of web surveys to the general public ; 2009; Sonck, N.
- Effects of data collection technique on the quality of data: A MTMM study of CATI, CAPI and Online interviews...; 2009; Scherpenzeel, A.
- The Mobile-only Population in Portugal and Its Impact in a Dual Frame Telephone Survey; 2009; Vicente, P., Reis, E.
- Impact of mixed survey modes on physical activity and fruit/vegetable consumption: A longitudinal study...; 2009; Nigg, C. R., Motl, R. W., Wong, K. T., Yoda L. U., McCurdy, D. K., Paxton, R., Horwath, C. C., Dishman...
- Internet research differs from research on internet users: some methodological insights into online...; 2009; Lohmann, M., Schmucker, D. J.
- Behaviour analysis of internet survey completion using decision trees: An exploratory study; 2009; Lin, C. C., Yang, H. J., Kuo, L. H.
- Find out what your people really think: How to maximize response rates to employee satisfaction surveys...; 2009; Lusty, D.
- Anytime, Anywhere Mobile Interviewing: Comparing Mobile Voice and Web Response Patterns; 2009; Petit, F. C.
- Using mobile phones to measure TV-broadcast quality; 2009; Wieland, J. L., Puggaard, B.
- The representativeness of the LISS panel ; 2009; Knoef, M., de Vos, K.
- Optimum survey methods when interviewing employed women; 2009; Dunning, K., LeMasters, G. K.
- Online Versus Paper: Format Effects in Tourism Surveys; 2009; Dolnicar, S., Laesser, C., Matus, K.
- Towards a flexible online mixed method design with a feedback loop; 2009; Lobe, B., Vehovar, V.
- Providing Real-Time Incentives for Anonymous Web Surveys; 2008; Heinrich, T.
- Blast from the Past: The Challenges of Gaining Cooperation for a Follow-up Survey Several Years Later...; 2008; Costanzo, D., Sipulski, E., Carris, K., O'Connor, K.
- Data Collection on Handheld Computers with Voice Recognition Technology; 2008; Malakhoff, L.
- How To Write Better Survey Questionnaires; 2008; Triplett, T. A.
- Response Effects in Video-enhanced Web Surveys; 2008; Fuchs, M.
- Evaluation of Sample Designs for Telephone Surveys That Include Cell Phones; 2008; Steeh, C. G.
- Costs and Benefits from Conducting a Supplemental Sample of Cell Phone Numbers in National RDD Surveys...; 2008; Kennedy, C.
- Cell Phone Interviewing; 2008; Lee, R. H.
- Swedish National Data Service's Strategy for Sharing and Mediating Data; 2008; Carlhed, C., Alfredsson, I.
- A Web-Based Survey of the Relationship Between Buddhist Religious Practices, Health, and Psychological...; 2008; Wiist, W. H., Sullivan, B. M., Wayment, H. A., Warren, M.
- Social Research Methods; 2008; Bryman, A.
- The Good, the Bad, and the Ugly of Cell Phone Surveying; 2008; Barron, M.
- Experiments Exploring the Relationship (or Lack Thereof) Between Nonresponse Error and Measurement Error...; 2008; Tourangeau, R., Groves, R. M., Presser, S., Toppe, C., Kennedy, K., Yan, T.,
- Respondent Incentives in a Multi-Mode Panel Survey: Cumulative Effects on Non-Response and Bias; 2008; Jäckle, A., Lynn, P.
- Effects of Pre-coding Response Options for Five Point Satisfaction Scale in Web Surveys; 2008; Callegaro, M., Wells, T., Kruse, Y.
- National Surveys Via RDD Telephone Interviewing vs. the Internet: Comparing Sample Representativeness...; 2008; Chang, L. C., Krosnick, J. A.
- More than the digital divide?: Investigating the differences between Internet and non-Internet users; 2008; Zhang, C., Callegaro, M., Thomas, M.
- Enhancing the Travel Survey Process and Data Using the CATI System ; 2008; Morency, C.
- The Methodological Issues Associated With Internet-Based Research; 2008; Beddows, E.
- The Effectiveness of CATI Method in the Survey “Structure of Agricultural Holdings”; 2008; Jakóbik, K., Ruta, G.
- Sensitive Questions in Online Surveys: Experimental Results for the Randomized Response Technique (RRT...; 2008; Coutts, E., Jann, B.
- An evaluation of the weighting procedures for an online access panel survey; 2008; Loosveldt, G., Sonck, N.
- Mobile Research: Five Ways To Collect Data Using Mobile Devices; 2008; Conry, S.
- Fraudsters: Teach Them Well; 2008; Pettit, F. A.
- Transitioning from Self-Reports to Self-Installed Electronic Audience Measurement; 2008; Trussell, N., Vanno, L., Matthess, E., Bailey, J., Link, M. W.
- The Role of New Technology and its’ Effect on Best Practices Methodology; 2008; Kendall, E.
- Representativeness in Online-Surveys Through Stratified Sample; 2008; Blasius, J.
- Comparing the Results of Probability and Non-probability Telephone and Internet Survey Data; 2008; Wang, R., Krosnick, J. A.
- Evaluating the Potential Contributions of a Web-based Convenience Sample to the Accuracy of a Probability...; 2008; Elliott, M. N., Haviland, A.
- Evaluating Efficiency and Effectiveness of Cell Phone Samples; 2008; Sen, S., Zmud, J., Arce, C.
- The MacroPoll Wireless Experience: Development and Lessons Learned.; 2008; Austin, J. D., Zullwack, R., Dyer, A., Dayton, J. J.
- Pilot Development of a Smartphone-Enabled Full-Probability Panel; 2008; Hill, C., Biemer, P. P., Coombs, D., Eyerman, J.
- Use of FedEx: Early, Late or Never?; 2008; Pope, D.

