Arbitron has developed an electronic personal meter known as the Portable People Meter (PPM). It was recently selected as one of TIME Magazine’s best inventions of the year! The meter is a passive measurement of a panelist’s media choices. It works by automatically detecting audio exposure to encoded radio and TV signals. Arbitron simply requires that panelists wear our pager-sized device everyday from the time they rise to the time they retire for sleep in order to measure the media they are exposed to. Our panel consists of people within different households that are recruited and agree to participate in the Ratings. The emerging importance of technology and the use of panels has come to center stage Arbitron has been embracing progressive technology for panelist communications to gain strides in compliance/cooperation rates. Since 2004, one of the most notable strides has been the development of a website just for our panelists. This presentation is an awaited update to the 2007 APPOR presentation in Anaheim, CA and will show the impact that the new website has had on methodology and best practices for research and the community at large. This presentation will share data insights on compliance and cooperation affected by the introduction of an interactive panelist website. The data will also reveal how the completion of this phase signifies a big leap towards communicating with respondents on their own channels of communication. Usability testing data, compliance data and website analytics will be shared as a part of this in depth presentation. Can new technology impact panelists’ compliance and cooperation? This presentation will answer that question and more!