This research is designed to address survey design and data capture issues related to the current compensation structure at a large panel company. The larger issue is really one of data quality and finding ways to motivate respondents to spend the appropriate amount of time on the task they have been asked to complete. Can we prevent or control people who go too quickly through a questionnaire? Do fixed amount incentives attract inattentive respondents? Is there a way to rehabilitate respondents who have been flagged as ‘speeders’?