Web Survey Bibliography
Title The Opportunity for Flash Scales in Online Surveys
Author Cape, P. J.
Source CASRO Panel Conference, 2009
Year 2009
Access date 11.06.2009
Abstract
Many Flash “toolkits” for online surveys have replaced traditional interval scales with slider bars. Is this transition helpful to researchers and more satisfying to respondents? Is a ‘standard’ Likert scale too blunt an instrument in discriminating between brands? This research will seek answers to these and other questions and will include feedback from respondents to understand which, if any, of the approaches is better at representing their true views on the subject.
Access/Direct link
Homepage (abstract)
Year of publication2009
Bibliographic typeConferences, workshops, tutorials, presentations
Full text availabilityAvailable on request
Web survey bibliography - Cape, P. J. (10)
- Gamifying Questions Using Text Alone; 2016; Cape, P. J.
- 28 Questions to Help Buyers of Online Samples; 2015; Cape, P. J.; Phillips, A.; Baker, R.; Cooke, M.; Ribeiro, E.; Terhanian, G.
- Interest Bias – An Extreme Form of Self-Selection?; 2014; Cape, P. J., Reichert, K.
- How to make your questionnaire mobile-ready; 2013; Cape, P. J.
- Rewards - Money for Nothing?; 2013; Cape, P. J., Martin, P.
- Questionnaire Length, Fatigue Effects and Response Quality Revisited; 2010; Cape, P. J.
- Trial by Ordeal, a medieval approach to a modern day problem; 2010; Cape, P., Cavallaro, K.
- Slider Scales in Online Surveys; 2009; Cape, P. J.
- Verbal Vs Visual Response Options: Reconciling Meanings Conveyed by a Computer Aided Visual Rating Scale...; 2009; Garland, P., Cape, P.
- The Opportunity for Flash Scales in Online Surveys; 2009; Cape, P. J.