Web Survey Bibliography
The speed, immediacy and mobility of this methodology combined with decreasing usage cost and extremely high ownership, makes research using mobile phones an increasingly important technique in the market researcher`s toolkit. Ipsos MORI was a very early adopter in the experimentation of mobile research and now conducts mobile surveys on a regular basis. As mobile research becomes a standard offering, it is essential that we understand how we can design techniques that best interact with the survey participant. Much work has been done to investigate participant engagement for online surveys but there is currently a lack of understanding of the mobile platform. Engaged respondents are less likely to drop-out of surveys and become more loyal survey participants in the future.
Ipsos MORI has been working with our mobile phone technology partner, The Third Degree, to understand how mobile phone surveys can be designed to increase participant engagement. When embarking on this work we considered:
Do many of the same engagement factors of online surveys translate to the mobile research world or do we need a new set of rules?
How does the relationship people have with their mobile phones affect survey engagement?
Does survey engagement depend on the mobile device or type of contract (pay-as-you-go versus contract)?
A series of experiments were run across split samples of mobile phone users to test out various engagement hypotheses. This paper provides insight into the findings of these experiments and recommends a number of ways to improve engagement in mobile surveys. The experiments look at both SMS and WAP interviewing across various demographic groups.
Web Survey Bibliography - United Kingdom (342)
- Using e-surveys to access the views of football fans within online communities; 2012; Gibbons, T., Nuttall, D.
- Coverage error in internet surveys Can fixed phones fix it?; 2012; Vicente, P., Reis, E.
- A Systematic Review of Studies Investigating the Quality of Data Obtained with Online Panels; 2012; Callegaro, M., Villar, A., Krosnick, J. A., Yeager, D. S.
- Recommendations for implementing online surveys and simple experiments in social and behavioural research...; 2012; Hewson, C. M.
- A taxonomy of paradata for web surveys and computer assisted self interviewing (Casi); 2012; Callegaro, M.
- Where gamification came from and why it could be here to stay; 2012; Ewing, T.
- Software Review: SurveySwipe; 2012; Macer, T.
- Gamification 101 - from theory to practice - part II ; 2012; Puleston, J.
- Gamification 101 - from theory to practice - part I ; 2012; Puleston, J.
- Survey methods in an age of austerity: Driving value in survey design; 2012; Williams, J.
- Collecting, Managing, and Assessing Data Using Sample Surveys; 2012; Stopher, P.
- Active-Q: Validation of the Web-Based Physical Activity Questionnaire Using Doubly Labeled Water; 2012; Bonn, S. E., Trolle-Lagerros, Y., Christensen, S. E., Moeller, E., Wright, A., Sjoelander, A., Baelter...
- Web versus Mail: The Influence of Survey Distribution Mode on Employees’ Response; 2012; Saunders, M. N. K.
- The GfK NOP Media Efficiency Panel; 2011; Moy, C. et al.
- Survey paradata: a review; 2011; Nicolaas, G.
- Self-administered mobile surveys; 2011; Bosnjak, M.
- Ratings and audience measurement; 2011; Napoli, P. M.
- Mass informed consent: Evidence on upgrading democracy with polls and new media; 2011; Simon, A. F.
- ISER working paper 2011-31. Is it a good idea to optimise question format for mode of data collection...; 2011; Nicolaas, G., Campanelli, P., Hope, S., Jaeckle, A., Lynn, P.
- Internet access quarterly update 2011 Q1; 2011
- Google and Kantar develop measurement panel; 2011
- Going online with assessment; 2011; Burke, E. et al.
- A picnic in the field; negotiating the presentation of the self in researcher/respondent relationships...; 2011; Parsons, J.
- The benefits and constraints of e-mail interviews and discussions as methods of accessing valid data; 2011; Roberts, A.
- 2011 Skills for Life Survey: Headline findings ; 2011
- The place for mobile research? Multi-mode studies of major cultural events; 2011; Conry, S., Atkinson, S.
- A classification of question characteristics relevant to measurement (error) and consequently important...; 2011; Campanelli, P., Nicolaas, G., Jaeckle, A., Lynn, P., Hope, S., Blake, M., Gray, M.
- Effect of interview modes on measurement of identity; 2011; Nandi, A., Platt, L.
- Maintaining Cross-Sectional Representativeness in a Longitudinal General Population Survey ; 2011; Lynn, P.
- Understanding Society Innovation Panel Wave 3: Results from Methodological Experiments; 2011; Burton, J., Budd, S., Gilbert, E., Jaeckle, A., McFall, S., Uhrig, S.C. N.
- The Effect of a Mixed Mode Wave on Subsequent Attrition in a Panel Survey: Evidence from the Understanding...; 2011; Lynn, P.
- Respondent engagement: using usability testing; 2011; Dowling, Z.
- Making it fit: how survey technology providers are responding to the challenges of handling web surveys...; 2011; Macer, T.
- Probably the Best Bias in the World?; 2011; Dent, T.
- Optimus Modus: Comparing interviewing modes for visitor surveys; 2011; Stanley, N., Jenkins, S.
- The development of the KubeMatrix™ as a mobile app for Market Research Online Communities; 2011; Birks, D. F., Wilson, D.
- First Equals Most Important? Order Effects in Vignette- Based Measurement; 2011; Auspurg, K., Jaeckle, A.
- Impact of Length or Relevance of Questionnaires on Attrition in Online Trials: Randomized Controlled...; 2011; McCambridge, J., Kalaitzaki, E., White, I. R., Khadjesari, Z., Murray, E., Linke, S., Thompson, S. G...
- Researching Personal Information on the Public Web - Methods and Ethics; 2011; Wilkinson, D., Thelwall, M.
- Twitter mood predicts the stock market.; 2011; Bollen, J., Mao, H., Zeng, X.-J.
- Using e-mail recruitment and an online questionnaire to establish effect size: A worked example ; 2011; Kirkby, H. M., Calver, M., Draper, H., Calvert, M., Wilson, S.
- Agreement between web-based and paper versions of a socio-demographic questionnaire in the NutriNet-...; 2011; Vergnaud, A. C., Touvier, M., Méjean, C., Kesse-Guyo, E., Pollet, C., Malon, A., Castetbon, K., Hercberg...
- The power of qualitative research in the era of social media; 2011; Branthwaite, A., Patterson, S.
- Mobile phones as an extension of the participant observer's self: Reflections on the emergent role...; 2011; Hein, W., O'Donohoe, S., Ryan, A.
- Collaborative systems for enhancing the analysis of social surveys: the Grid Enabled Specialist Data...; 2011; Lambert, P., Warner, G., Doherty, T., McCafferty, S., Watt, J., Comerford, M., Gayle, V., Tan, L.,...
- Quota Controls: Science or merely Sciencey?; 2011; Cape, P. J.
- Improving online surveys; 2011; Puleston, J.
- Can search engine advertising help access rare samples?; 2011; Nunan, D., Knox, S.
- The Changing Face of Trust in Health Websites; 2011; Sillence, L., Mo, P., Briggs, P., Harris, P. R.
- Some Researchers Do, Some Researchers Don’t: Reflections on Interdisciplinarity and Digital Social...; 2011; Pangbourne, K., Philip, L., Pignotti, E., Edwards, P.