Web Survey Bibliography
The market research (mr) industry should deliver timely and reliable information to their clients based on surveys and marketplace and consumer knowledge. However, surveys are not done where the action is. Tracking location can be done by using the GSM /3G net or, on a phone with GPS. The location can be used to intercept and invite potential respondents to participate in surveys in the marketplace. The m-phones are more user-friendly and the use of other services than text-messaging and calling is growing. In the next years it is very likely that location based services (LBS) will grow significantly. For the market research industry, to meet the needs of their clients, this opportunity should be used and surveys that make use of location data should be offered. They key argument is that then there is not "I cannot remember what happened and why I decided to buy product X and not Y". On the other hand, the market research industry does not want to be accused for surveillance or for getting negative reactions from panel-members and respondents. The area of mobile-phone LBS has shown some recent developments in the implementation of privacy functions into the supporting infrastructure.
Privacy protection in location-aware, context based systems can be reached using privacy-enhancing technology (PET) and privacy-preserving identity management (IDM). Such technology provides basic building blocks and tools. IDM is used for concealing user identities against service providers, and for managing of pseudonyms, identifiers and credentials. PETs are configured for the creation of anonymity upon the creation of a LBS event, and the implementation of technically sound anonymity and pseudonymity in communications.
This article will emphasize the technical implementation of anonymity in LBS survey research. It will discuss an infrastructure that is inspired by research from the EU PRIME (Privacy and Identity Management for
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Web survey bibliography - Mobile Research Conference 2009 (MRC 2009) (14)
- Automating Market Research in the Field on all actual sold mobile devices; 2009; Düll, K.
- How mobile phones changed the non-response in cross-national telephone surveys; 2009; De Keulenaer, F.
- Using Web 2.0 application Twitter for formative course evaluation: a case study; 2009; Burger, C., Stieger, S.
- "Mobile phone surveys in mixed mode environment: Balancing costs and errors"; 2009; Vehovar, V.
- "The potential of mobile research: Implications for the future, and the role of industry standards"; 2009; Nelson, Li.
- "Mobile technology in research: Trends and perspectives"; 2009; Macer, T.
- Mobile Research success factors: Mode-specific measurement options, usability issues, communications...; 2009; Pferdekämper, T., de Groote, Z., Wilke, A., Metzger, G.
- The Multi-Modal Future of Mobile Research: A Holistic Viewpoint; 2009; Cameron, M. R.
- Doing surveys where it matters - the GPS-age and privacy. How the MR industry can do surveys where the...; 2009; Tjostheim, I., Fritsch, L.
- Mobility, Flexibility and Identity - How the use of mobile questionnaires improves the data quality...; 2009; Hellwig, O., Wirth, T.
- Evaluating two different mobile survey approaches: personal mobile panel research and ad-hoc mobile...; 2009; Friedrich-Freksa, M., Metzger, G.
- Anytime, Anywhere Mobile Interviewing: Comparing Mobile Voice and Web Response Patterns; 2009; Petit, F. C.
- Using mobile phones to measure TV-broadcast quality; 2009; Wieland, J. L., Puggaard, B.
- Using mobile research to get to the heart of branding and marketing effectiveness right now; 2009; Day, D.