Web Survey Bibliography
Mobile research is often referred to as a new survey mode, but it is much more than that. Modern mobile phones combine telephony with wireless data communications and powerful computing hardware to provide unprecedented ways for humans to communicate. Mobile research is about leveraging the mobile phone to capture consumers` attention, regardless of what mode of communication is employed. People are increasingly on the move, making them more difficult to reach. The face of consumer feedback is changing: many people will provide feedback that is in context while they are at a particular location, while others will opt-in to research panels where they can provide feedback on their own time. Mobile communities will form their own feedback loops through various social networks, and completely new research methods will emerge. In all cases, consumers will choose when and how they provide feedback. The role of mobile research is to make it easy for people to provide this feedback in a way that is personal, contextual and available - anytime, anywhere.
This paper will focus on predicting the future of mobile research, through the eyes of a mobile research pioneer who has spent the past 17 years living and breathing mobile survey technology. Following a brief overview of current and emerging trends in mobile technology adoption, Mark will challenge delegates to take a holistic view of mobile research, and to gain an appreciation for the full impact of an increasingly connected global population. Benefits and challenges of various survey modes will be discussed, including telephone, web, SMS and other ways to reach people in a mobile setting.
Web Survey Bibliography - Mobile Research Conference 2009 (MRC 2009) (17)
- Mobile Phone Survey Methodology in China; 2009; Bacon-Shone, J., Sun, X.
- Automating Market Research in the Field on all actual sold mobile devices; 2009; Düll, K.
- How mobile phones changed the non-response in cross-national telephone surveys; 2009; De Keulenaer, F.
- Using Web 2.0 application Twitter for formative course evaluation: a case study; 2009; Burger, C., Stieger, S.
- "Mobile phone surveys in mixed mode environment: Balancing costs and errors"; 2009; Vehovar, V.
- "The potential of mobile research: Implications for the future, and the role of industry standards"; 2009; Nelson, L.
- "Mobile technology in research: Trends and perspectives"; 2009; Macer, T.
- Mobile Research success factors: Mode-specific measurement options, usability issues, communications...; 2009; Pferdekämper, T., de Groote, Z., Wilke, A., Metzger, G.
- The Multi-Modal Future of Mobile Research: A Holistic Viewpoint; 2009; Cameron, M. R.
- Doing surveys where it matters - the GPS-age and privacy. How the MR industry can do surveys where the...; 2009; Tjostheim, I., Fritsch, L.
- Mobile Phone Interviewing - Why being engaged is a good thing!; 2009; Johnson, A. J., Martin, P.
- Mobility, Flexibility and Identity - How the use of mobile questionnaires improves the data quality...; 2009; Hellwig, O., Wirth, T.
- Evaluating two different mobile survey approaches: personal mobile panel research and ad-hoc mobile...; 2009; Friedrich-Freksa, M., Metzger, G.
- Anytime, Anywhere Mobile Interviewing: Comparing Mobile Voice and Web Response Patterns; 2009; Petit, F. C.
- Using mobile phones to measure TV-broadcast quality; 2009; Wieland, J. L., Puggaard, B.
- Using mobile research to get to the heart of branding and marketing effectiveness right now; 2009; Day, D.
- Life360: Use of Mobile Technology for Electronic Ethnographic Studies; 2009; W., Lai, J. W., Vanno, L., Makowska, H., Benezra, K., Green, M.Link, M. W.