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Title Forum - Research 2.0: engage or give up the ghost?
Source International Journal of Market Research, 51, 2, pp. 153-161
Year 2009
Access date 30.07.2009

For decades the research industry has spoken about the issue of response rates. Although it is not the most exciting of subjects, it is very important. Now with the advent of internet technologies we are in a world where the rules have changed. This article outlines our arguments for why the adoption of more engaging research tools will help the research industry address these new challenges.

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Year of publication2009
Bibliographic typeJournal article
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