Web Survey Bibliography
In this study we assessed the use of pre-recorded video clips of interviewers reading survey questions to respondents in a Web survey environment. In a randomized fieldexperimental survey among 880 participants recruited from an online access panel we compared the video-enhanced Web survey mode to a traditional text-based Web survey using identical questions. Based on social interface theory we predicted higher levels of social presence, social desirability and underreporting of sensitive information in the video-enhanced Web survey. Also, based on the human computer interaction approach we predicted an enriched communication with the respondent when using video clips in Web surveys, which was assumed to increase question understanding and hence yield higher prevalence rates of sensitive responses. Results indicate that the video-enhanced Web mode is not prone to higher levels of social presence, social desirability and underreporting of sensitive information. In fact, both survey modes yielded identical estimates for sensitive behaviors. However, results from structural equation modeling indicate that cognitive processing of survey questions differs tremendously across the two modes. Interestingly, social presence seems to facilitate the reporting of sensitive information in the video-enhanced mode, while it leads to underreporting of sensitive behaviors in the traditional text-based survey mode.
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Web survey bibliography - NTTS 2009 - New Techniques and Technologies for Statistics 2009 (12)
- The new IT environment for the Italian consumer price survey; 2009; Giannini, R., Polidoro, F., Sgamba, A. M., Silipo, M., Spagnuolo, F., Virgillito, A.
- Comparative analysis among open source and commercial software for the development of electronic questionnaires...; 2009; Capparucci, L., Degortes, M., Landriscina, M., Murgia, M.
- The automatic coding of Economic Activities descriptions for WEB users; 2009; Colasanti, C., Macchia, S., Vicari, P.
- Large Scale Digital Data Collection in Developing Countries: Is The Time Right? ; 2009; Hattas, M., Cronje, M., Berard, O.
- Privacy concerns and electronic data collection: group and individual response to social change in communications...; 2009; Odella, F.
- The relative coverage bias caused by the mobile-only population across Europe; 2009; Fuchs, M.
- Implementation of web-based data-collection channel eSTAT for economic entities; 2009; Sillajoe, T.
- Acceptability of the use of new technologies by interviewees in surveys; 2009; Roux, S., Marchal, P., Armoogum, J.
- Optimal Contact Strategy in a Mail and Web Mixed Mode Survey ; 2009; Holmberg, A., Lorenc, B., Werner, P.
- Optimising survey costs in mixed mode environment; 2009; Vehovar, V., Berzelak, N., Lozar Manfreda, K., Belak, E.
- Integrated statistical systems: an approach to preserve coherence between a set of surveys based on...; 2009; Ballin, M., De Francisci, S., Scanu, M., Tininini, L., Vicard, P.
- The Video-Enhanced Web Survey Data Quality and Cognitive Processing of Questions; 2009; Fuchs, M.