Web Survey Bibliography
As the web becomes more commonly used for survey data collections, many researchers are facing the decision of whether or not to move their new or ongoing research programs to this new mode. Response rates and data collection costs drive many mode decisions, and in this regard, use of the web is no different. Many web surveys have been found to obtain inadequate response rates, and the cost of building the infrastructure to conduct interactive web surveys can be prohibitive. As e-mail samples mature, and the research industry learns how to best capture the attention of the sample members (through appropriate contacts and incentives), the time has come where web surveys can enjoy the same, or better, response rates that have been received with mail or phone data collections. Likewise, as more efficient processes and systems emerge for the sole purpose of online data collections, the costs of conducting a web survey will become more manageable. This paper will provide results from a data collection effort conducted at the University of Michigan in Spring 2001. The data collection, a survey of student drug and alcohol use, was conducted as a mode experiment. Two randomly selected samples were assigned to complete a web survey, or a mail (paper) survey. Each sample consisted of 3500 undergraduate students. The methods used (number of contacts, questionnaire content, etc.) for each mode were comparable to maintain the integrity of the mode comparison. The results of this study and mode comparison demonstrate how successful a web based data collection could be. The response rate for the web mode concluded at over 20% higher than that of the mail mode. The overall costs for each mode showed that when using a web data collection facility with established infrastructure, the web data collection is more efficient.
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Web survey bibliography - Crawford, S. D. (25)
- The Effect of Mobile Web Survey Design on Screen Orientation Manipulation; 2014; Young, R.H.; Crawford, S. D.; Couper, M. P.; Nelson, T. F.
- Understanding Mobility: Consent and Capture of Geolocation Data in Web Surveys; 2014; Crawford, S. D.; McClain, C.; Young, R.H.; Nelson, T. F.
- Grid Formats, Data Quality, and Mobile Device Use: A Questionnaire Design Approach; 2013; McClain, C., Crawford, S. D.
- Examining the Feasibility of SMS as a Contact Mode for a College Student Survey; 2013; Crawford, S. D., McClain, C., O'Brien, S., Nelson, T. F.
- Web Survey Live Validations - What Are They Doing?; 2011; Crawford, S. D., McClain, C.
- Multi-Mode and Method Experiment in a Study of Nurses; 2010; Friese, C. R., Lee, C. S., O'Brien, S., Crawford, S. D.
- The Impact of Textual Messages of Encouragement on Web Survey Breakoffs: An Experiment ; 2009; Sakshaug, J. W., Crawford, S. D.
- Do Tailored Messages of Encouragement Reduce Web Survey Break-offs?; 2007; Sakshaug, J. W., Crawford, S. D., Inkelas, K. K.
- Web-Based Consent Form Design: An Experiment with Two Populations; 2006; Crawford, S. D., Eisenberg, D., Wimsatt, L., Golberstein, E.
- Using Interactive Web-Based Maps; 2006; Sinibaldi, J., Showen, S., Crawford, S. D., Saltz, R.
- The Social Science Web Survey System: Moving from 2.0 to 3.0; 2006; Crawford, S. D.
- Web Survey Design: Paging versus Scrolling; 2006; Peytchev, A., Couper, M. P., McCabe, S. E., Crawford, S. D.
- Unintended Consequences of Incentive Induced Response Rate Differences; 2005; Pope, D., Crawford, S. D., Johnson, E. O., McCabe, S. E.
- Using the Web to Survey College Students: Institutional Characteristics That Influence Survey Quality...; 2005; Crawford, S. D., McCabe, S. E., Inkelas, K. K.
- Mode effects for collecting alcohol and tobacco data among 3rd and 4th grade students: A randomized...; 2005; McCabe, S. E., Boyd, C. J., Young, A., Crawford, S. D., Pope, D.
- Developmnent and testing of web questionnaires; 2004; Baker, R. P., Crawford, S. D., Swinehart, J.
- Web Survey Design: Paging vs. Scrolling; 2004; Peytchev, A., Crawford, S. D., McCabe, S. E., Conrad, F. G., Couper, M. P.
- Validations in Web-based Surveys; 2003; Crawford, S. D., Peytchev, A.
- What They See Is What We Get: Response Options for Web Surveys; 2003; Couper, M. P., Tourangeau, R., Conrad, F. G., Crawford, S. D.
- The local/global decision in Internet research; 2002; Crawford, S. D., Jones, S., Rowen, C.
- Evaluation of Web Survey Data Collection Systems; 2002; Crawford, S. D.
- From Mail to Web: Improving Response Rates and Data Collection Efficiencies; 2002; Crawford, S. D., McCabe, S. E., Couper, M. P., Boyd, C. J.
- Testing Web Questionnaires; 2002; Crawford, S. D., Baker, R. P.
- A Nonresponse Analysis of a Mail-Web Mode Comparison; 2002; Boyd, C. J., Crawford, S. D., McCabe, S. E., Couper, M. P.
- Experiments on column width spacing in the University of Michigan Student Life Survey; 2001; Boyd, C. J., McCabe, S. E., Couper, M. P., Crawford, S. D.