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Web Survey Bibliography

Title Money for Surveys: What about Data-Quality?
Year 2009
Access date 12.08.2009

Online surveys of the general public are currently being conducted with two sorts of samples: (1) probability samples, recruited through RDD phone calls or face-to-face visits to respondents' homes, or (2) groups of people who are not selected from the population of interest by probability sampling and instead volunteer to do occasional on-line surveys for money (in response to online ads or email invitations). To compare the quality of data obtained from these two sorts of samples, we have conducted a series of studies in which the same questionnaire was administered simultaneously by an RDD telephone interviewing organization and/or a probability-sample online survey organization plus one or more online survey groups that employ non-probability samples. We compare the results to assess data accuracy and reach surprising conclusions about the effectiveness of various survey data collection methods.

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Year of publication2009
Bibliographic typeConferences, workshops, tutorials, presentations
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Web survey bibliography - General Online Research Conference (GOR) 2009 (54)

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