Web Survey Bibliography
The apparently easy task of constructing answer formats poses many design decisions with consequences for the reliability and validity of requests. In accordance with Parduccis theoretical framework, the range of scale points and their frequency build a frame for the respondents’ understanding of what was asked and how the answer should be edited. The consequent research shows that answer scales influence respondents’ understanding regarding 1) the meaning of the concept to be measured and 2) their assumptions about the distribution of the associated behaviour or opinion in the population. Consequently, the task of designing answer scales is a complex one. While designing answer scales one should consider the properties of dimension to be measured, the appropriate scale characteristics, the modus of measurement and the characteristics of respondents. This presentation gives an overview of the literature addressing different questions related to the design of answer scales. Is an open ended or a closed answer format appropriate? What is the optimal number of scale points? What about the response order effect? How should labelling be applied? Are fully labelled scales preferable to numbered scales or end-labelled scales? Should the answer scale be polar or bipolar? Should a scale have a middle point and “no opinion” option? While regarding some of these aspects, e.g. numbers of scale points or order effects similar findings and design suggestions are available in the literature (e.g. maxim of reliability in the case of 5-7 scale points), other aspects are controversial. For example prefer some researchers an open ended question format while asking about the frequencies of certain behaviours since the answers are more exact and the context effect of answer scales is absent here. Others discuss the psychological problems associated with an open answer format, e.g. that the respondents round their answers off and build their own answer categories. Considering the presented review of literature the consequences for the design of answer scales and open research questions are summarized.
Conference Homepage (abstract)
Web Survey Bibliography - Online measurement (799)
- Doing the E-Delphi: Using Online Survey Tools; 2012; Holloway, K.
- Using the Web to Snowball Discussants of Survey Respondents; 2012; Hopmann, D. N.
- Online Questionnaire Data Analysis System (OQDAS); 2012; Ali, A. Q.
- A Structural Analysis Based on Similarity between Fuzzy Clusters and Its Application to Evaluation Data...; 2012; Chiba, R., Furutani, T., Sato-Ilic, M.
- Online Survey Spawning, Administration And Management ; 2012; Jepson, S., Powlette, J. F., Queenan, M.
- Mixed Mode Survey Design: Mode Effect Problem; 2012; Sztabinski, F., Zmijewska-Jedrzejczyk, T.
- Transferring Telephone-Based National Household Travel Survey to the Internet ; 2012; Son, S., Khattak, A., Wang, X., Chen, J.-Y.
- Myths and realities of respondent engagement in online surveys; 2012; Downes-Le Guin, T., Baker, R. P., Mechling, J., Ruyle, E.
- Solving the Mode Mystery The Cost, Coverage and Quality Tradeoffs of Picking (and Mixing) Online and...; 2012; Cape, P. J., Phillips, K.
- A beginner's guide to DIY research ; 2012; Cates, T.
- Sample Survey on Sensitive Topics: Investigating Respondents’ Understanding and Trust in Alternative...; 2012; De Schrijver, A.
- Do You Know Who Your Respondents Are? Measuring Data Hygiene Using Respondent Validation; 2012; Frede, S., Suresh, N.
- How Online Technology May Open The Door to More Integrated Qual/Quant Research; 2012; Brandt, D., Markowitz, L.
- Designing an Instrument to Measure No-notice Emergency Evacuations: The Case of the Emergency Evacuation...; 2012; Bautista, R., Fontes, A., Auld, J., Sokolov, V.
- Auto vs. Manual Login Today: Updating Early Research; 2012; Crawford, S. D., McClain, C., Dugan, J. P.
- A Shot in the Dark: Measurement Influence on Likelihood to Vaccination; 2012; Higgins, W. B., Thomas, R. K.
- The River Flows: Comparison of Experimental Effect Replicability with Different Sample Sources; 2012; Thomas, R. K.
- Mode Effects Measurement and Correction: A Case Study; 2012; Kennedy, C., Ackermann, A., Turakhia, C., Emerson, M. O., James, A.
- The DRC Model for Hot Comment Processing; 2012; Waller, V., Eckel, P., Davies, A., Chandonnet, A.
- Advanced Paradata in Web Surveys: What Can They Tell about the Response Process?; 2012; Vehovar, V., Slavec, A., Berzelak, N., Lozar Manfreda, K.
- Understanding selection bias in a worldwide, volunteer web-survey; 2012; Tijdens, K., Steinmetz, S.
- Global market of web survey software: Status, trends and issues; 2012; Vehovar, V., Slavec, A., Berzelak, N., Lozar Manfreda, K.
- The “MediaLiveTracker” – A New Online-Tool for Real-Time-Response-Measurement; 2012; Kercher, J., Bachl, M., Voegele, C., Vohle, F.
- Paradata insight into survey response behaviour: An analysis of a set of hosted web surveys; 2012; Lozar Manfreda, K., Berzelak, N., Vehovar, V.
- Can mobile-web surveys substitute classic web-surveys? Results from an exploratory, comparative method...; 2012; Bohn, A., Doering, N., Maxl, E.
- Comparing Item-Non-Response and Open Questions within different Web Survey Types; 2012; Silber, H., Lischewski, J., Leibold, J.
- Better low-tech than sorry: How technophile questionnaires may affect psychological representativeness...; 2012; Funke, F., Reips, U. -D.
- A taxonomy of paradata for web surveys and computer assisted self interviewing (Casi); 2012; Callegaro, M.
- Sampling for Web Surveys.; 2012; Bethlehem, J., Biffignandi, S.
- Assessing the Effects of Technical Variance on the Statistical Outcomes of Web Experiments Measuring...; 2012; Brand, A., Bradley, M. T.
- Using the Internet to collect data; 2012; Reips, U. -D.
- User agent; 2011
- Unpublisihed internal Google report on break off rates by device type; 2011; Callegaro, M.
- The impact of cookie deletion on site-server and ad-server metrics in Australia. An empirical comScore...; 2011
- The GfK NOP Media Efficiency Panel; 2011; Moy, C. et al.
- State of mobile measurement; 2011; Gluck, M.
- SDSC Announces scalable, high-performance data storage cloud; 2011
- Online survey research: Findings, Best practices, and future research; 2011
- Knowledge Networks answers to ESOMAR's "25 Questions to Help Research Buyers"; 2011
- In search of a new approach to measure newspaper audiences in Canada: The journey continues; 2011; Crassweller, A., Rogers, J., Graves, F., Gauthier, E., Charlebois, O.
- GRE® program announces big benefits and big savings for GRE® test takers worldwide; 2011
- Google and Kantar develop measurement panel; 2011
- Going online with assessment; 2011; Burke, E. et al.
- Exploring the digital nation. Computer and Internet use at home; 2011
- Survey Data Quality Provisions in Statistics Canada E-Questionnaire Solution: Retrospective and Perspectives...; 2011; Abiza, Y.
- Developing Electronic Questionnaire Guidelines: Issues and Challenges in a Changing Environment; 2011; Cote, A.-M., Kelly, P., Lawrence, D.
- Triton: a general tool for data collection and micro editing; 2011; Erikson, J.
- A Generalized System for Aided Development and Monitoring of Web Surveys; 2011; Torelli, R.
- Ethical issues in Internet research; 2011; Hoerger, M., Currell, C.
- Using survey data collection as a tool for improving the survey process; 2011; Biffignandi, S., Perani, G., Laureti, A.

