Web Survey Bibliography
Mixed mode surveys, i.e. a combination of various survey modes (e.g. face-to-face, web, mail, fixed telephone, mobile telephone), is increasingly used in probability based sample surveys due to the need of optimising the survey process from the cost and quality point of view. The cheap survey modes (like web surveys) usually face lower coverage and response rates and correspondingly also higher biases. On the other hand, higher coverage and response rates are usually correlated with more expensive survey modes (like personal interviewing). In addition, in mixed mode surveys the solicitation stage can be entirely separated from the data collection, e.g. we can use a mail letter to invite respondents to a web questionnaire. Large number of possible mode combinations may thus appear, especially if three, four or five waves of follow-ups are used. Consequently, the corresponding costs & errors model is a very complex one. In this paper, we first theoretically describe a general approach to the problem of balancing costs and errors in a mixed-mode survey environment. Then, we demonstrate initial results of a pilot study, where mean square error (i.e. the compound bias and sampling error) as a measure of data quality was observed at fixed survey costs for several mixed-mode research designs. Finally, we present the approach used to address this problem in the future research.
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Web survey bibliography - NTTS 2009 - New Techniques and Technologies for Statistics 2009 (12)
- The new IT environment for the Italian consumer price survey; 2009; Giannini, R., Polidoro, F., Sgamba, A. M., Silipo, M., Spagnuolo, F., Virgillito, A.
- Comparative analysis among open source and commercial software for the development of electronic questionnaires...; 2009; Capparucci, L., Degortes, M., Landriscina, M., Murgia, M.
- The automatic coding of Economic Activities descriptions for WEB users; 2009; Colasanti, C., Macchia, S., Vicari, P.
- Large Scale Digital Data Collection in Developing Countries: Is The Time Right? ; 2009; Hattas, M., Cronje, M., Berard, O.
- Privacy concerns and electronic data collection: group and individual response to social change in communications...; 2009; Odella, F.
- The relative coverage bias caused by the mobile-only population across Europe; 2009; Fuchs, M.
- Implementation of web-based data-collection channel eSTAT for economic entities; 2009; Sillajoe, T.
- Acceptability of the use of new technologies by interviewees in surveys; 2009; Roux, S., Marchal, P., Armoogum, J.
- Optimal Contact Strategy in a Mail and Web Mixed Mode Survey ; 2009; Holmberg, A., Lorenc, B., Werner, P.
- Optimising survey costs in mixed mode environment; 2009; Vehovar, V., Berzelak, N., Lozar Manfreda, K., Belak, E.
- Integrated statistical systems: an approach to preserve coherence between a set of surveys based on...; 2009; Ballin, M., De Francisci, S., Scanu, M., Tininini, L., Vicard, P.
- The Video-Enhanced Web Survey Data Quality and Cognitive Processing of Questions; 2009; Fuchs, M.