Web Survey Bibliography
Mobile surveys offer new avenues for collecting primary data by widening the researchers´ options to address coverage, sampling, and timing issues. However, a number of new methodological questions emerge, one of them being associated with the measurement possibilities and corresponding errors involved when conducting mobile surveys. Accordingly, we conducted an empirical study aimed at exploring the usability of different mobile measurement scales. Five prototypical mobile question types were analyzed with regard to their measurement and usability properties on (1) objective, unobtrusive data (e.g., non-response and drop-out rates, loading times, response latencies) and their (2) subjectively rated usability (e.g., liking, perceived effort, ease of access, amount of unintended inputs, perceived fluency of answering process).
The study consists of two survey waves: In the first wave conducted in August 2008, 150 participants answered a set of questions related to a salient topic (Olympic Games 2008) using their cell phones. Five different question types were randomly presented and meta-data about the answering process were collected. In the second wave, those who participated in the mobile survey (first wave) were invited to participate in a follow-up web based survey on their subjective experiences with the mobile survey. The five different question types presented in wave 1 had to be evaluated in terms of their corresponding (1) scrolling effort, (2) ease of access and ease of selecting response options, (3) the degree of unintended answers and (4) the perceived fluency of the mobile surveying process.
The results illustrate that the five question types used (single response list, multiple response list, close response list, text field single row and picture-question type) are (a) overall evaluated positively, (b) perceived differently with regard to scrolling effort, ease of access, unintended answers and fluency and (c) varying concerning respondents’ subjective perceptions on a question type’s usability and its objective usability properties (i.e., although the usability of a picture-question-type was evaluated very positive, item-non-responses are relatively high).
As a result, actionable recommendations on how to implement mobile surveys can be derived. Furthermore, avenues for future research focusing on the discrepancies between objective usability indicators versus subjective experiences will be sketched.
Conference homepage (abstract)/(full text)
Web Survey Bibliography - Bosnjak, M. (62)
- Online Survey Participation via Mobile Devices: implications for nonresponse; 2013; Poggio, T., Bosnjak, M.
- Online Survey Participation via Mobile Devices: Findings From Seven Access Panel Studies; 2013; Bosnjak, M., Poggio, T., Funke, F.
- Sample composition discrepancies in different stages of a probability-based online panel; 2013; Bosnjak, M., Haas, I., Galesic, M., Kaczmirek, L., Bandilla, W., Couper, M. P.
- Mobile Survey Participation Rates in Commercial Market Research: A Meta-Analysis; 2012; Bosnjak, M., Poggio, T., Becker, K. R., Funke, F., Wachenfeld, A., Fischer, B.
- Self-administered mobile surveys; 2011; Bosnjak, M.
- Use of new technologies in social research: Self-administered mobile surveys; 2011; Bosnjak, M.
- Self-administered mobile surveys: Usability and (non)participation; 2010; Scherrer, S., Bosnjak, M.
- Internet surveys; 2010; Couper, M. P., Bosnjak, M.
- Understanding the Willingness to Participate in Mobile Surveys: Exploring the Role of Utilitarian, Affective...; 2010; Bosnjak, M., Metzger, G., Graef, L.
- Potenzial selbstadministrierter mobiler Befragungen: Erfahrungen aus einer empirischen Studienreihe; 2009; Bosnjak, M.
- Web Surveys; 2009; Bosnjak, M.
- Potential of self-administered mobile surveys; 2009; Bosnjak, M.
- Strategies for Increasing Response Rates in Web Surveys and their Differential Effects on Sample Composition...; 2009; Haas, I., Bosnjak, M., Bandilla, W., P., Galesic, M.Couper, M. P.
- Understanding the willingness to participate in mobile surveys: Exploring the role of hedonic, affective...; 2009; Bosnjak, M., Metzger, G.
- Measurement options, measurement error, and usability in mobile surveys; 2009; Pferdekämper, T., Bosnjak, M., Metzger, G.
- Effects of Questionnaire Length on Participation and Indicators of Response Quality in a Web Survey; 2009; Galesic, M., Bosnjak, M.
- Prenotification in Web-Based Access Panel Surveys: The Influence of Mobile Text Messaging Versus E-Mail...; 2008; Bosnjak, M., Neubarth, W., Couper, M. P., Bandilla, W., Kaczmirek, L.
- Web Surveys versus Other Survey Modes – A Meta-Analysis Comparing Response Rates; 2008; Lozar Manfreda, K., Bosnjak, M., Berzelak, J., Haas, I., Vehovar, V.
- Compensating for low topic interest and long surveys: A field experiment on nonresponse in Web surveys...; 2007; Marcus, B., Bosnjak, M., Lindner, S., Pilischenko, S., Schuetz, A.
- Nonresponse bei Web-Befragungen im Vergleich zu anderen Befragungsmodi - Eine Meta-Analytische Synthese...; 2006; Lozar Manfreda, K., Bosnjak, M., Berzelak, J., Haas, I., Vehovar, V.Berzelak, N.
- Beyond response rates: Effects of different (Web-) survey implementation procedures on sample composition...; 2006; Bosnjak, M., Marcus, B.; Schuetz, A.; Lindner, S.; Pilischenko, S.
- Response Biases in Online Surveys; 2006; Galesic, M., Bosnjak, M.
- Personality traits and participation in an online access panel; 2006; Galesic, M., Bosnjak, M.
- A meta-analysis of response rates in Web surveys compared to other survey modes; 2005; Lozar Manfreda, K., Bosnjak, M., Haas, I., Vehovar, V.
- Prenotification in online access panel surveys: E-mail versus mobile text messaging (SMS); 2005; Neubarth, W., Bosnjak, M., Bandilla, W., Couper, M. P., Kaczmirek, L.
- Did You Get The Message? Using E-Mail and SMS for Prenotification in Web Surveys; 2005; Neubarth, W., Bosnjak, M., Bandilla, W., Couper, M. P., Kaczmirek, L.
- Value and Timing Strategies in Prize Draws: A Further Examination of the Immediacy Effect in Web Surveys...; 2005; Tuten, T. L., Galesic, M., Bosnjak, M.
- Unit (non)response in Web-based access panel surveys: An extended planned-behavior approach; 2005; Bosnjak, M., Tuten, T. L., Wittmann, W. W.
- Using mobile technology to increase responses of people with an active lifestyle; 2005; Neubarth, W., Kaczmirek, L., Bosnjak, M., Bandilla, W.
- Optimizing Prize Values in Web Surveys: Further Examination of the Immediacy Effect; 2005; Tuten, T. L., Galesic, M., Bosnjak, M.
- Progress indicators in filter based surveys. Individual and dynamic calculation methods; 2005; Kaczmirek, L., Neubarth, W., Bosnjak, M., Bandilla, W.
- Impact of Topic Salience, Survey Length, and Incentive Type on Response-Rates in a Web-Based Survey:...; 2005; Lindner, S., Marcus, B., Bosnjak, M., Pilischenko, S., Melzer, S., Schuetz, A.
- Web survey response rates compared to other modes - A meta-analysis; 2005; Lozar Manfreda, K., Bosnjak, M., Haas, I., Vehovar, V.
- Effects of two innovative techniques to apply incentives in online access panels; 2005; Bosnjak, M.
- Progress Indicators in Filter Based Surveys: Computing Methods and their Impact on Drop Out; 2004; Kaczmirek, L., Neubarth, W., Bosnjak, M., Bandilla, W.
- Feasibility of a random sample; 2004; Neubarth, W., Kaczmirek, L., Bandilla, W., Bosnjak, M.
- Effects of Immediate versus Delayed Notification of Prize Draw Results and Announced Survey Duration...; 2004; Tuten, T. L., Galesic, M., Bosnjak, M.
- Mode-Effects in Pre-Recruited Panels of Full Population?; 2004; Bandilla, W., Bosnjak, M., Altdorfer, P., Lohmann, H.
- Web-based surveys in market and social research – Usage and needs of different user groups in...; 2004; Kaczmirek, L., Bosnjak, M., Bandilla, W., Auer, T.
- Stereotypic Response Patterns within Matrix Questions in Web Surveys; 2004; Gockenbach, S., Bosnjak, M., Goeritz, A.
- Web-based surveys in market and social research - usage and needs of different user groups in the EU; 2004; Kaczmirek, L., Bosnjak, M., Bandilla, W., Auer, T.
- Prepaid and promised incentives in Web surveys - An experiment; 2003; Bosnjak, M., Tuten, T. L.
- Survey Administration Effects? A Comparison of Web-Based and Traditional Written Self-Administered Surveys...; 2003; Bandilla, W., Bosnjak, M., Altdorfer, P.
- Online Social Sciences; 2002; Batinic, B., Reips, U. -D., Bosnjak, M.
- Understanding the Willingness to Participate in Online-Surveys - The case of E-mail questionnaires; 2002; Bosnjak, M., Batinic, B.
- Mode-Effects in Web Surveys?; 2002; Bandilla, W., Bosnjak, M.
- (Non)Response bei Web-Befragungen; 2002; Bosnjak, M.
- Prepaid and Promised Incentives in Web Surveys: An Experiment; 2002; Bosnjak, M., Tuten, T. L.
- Internet Surveys and Data Quality - A Review; 2002; Tuten, T. L., Urban, D.J., Bosnjak, M.
- Dimensions of Internet Science; 2001; Reips, U. -D., Bosnjak, M.