What can be done to increase the response rates of Web surveys? There are many well known strategies. A result of a Bachelor Thesis in 2007: A high degree of personalization in mix-mode surveys can lead to higher response rates. The market research team of Lufthansa Technik transferred some of the results of this Bachelor Thesis to their B2B online surveys, with success.

Within this presentation we would like to show how easy it is to personalize online surveys and how successful this strategy is.