Web Survey Bibliography
Web 2.0 has led to website applications, which are more desktop-like, low-latency and interactive. Market research can make use of such methods mainly in two ways:
1. Setting up surveys. In this case Web 2.0 methods or techniques are used to enhance online-questionnaires (e.g. drag and drop ranking items)
2. Analysing data and/or visualising the results.
We developed a technique which addresses the second point. It can be used for the coding of answers to open ended questions and visualising the results by tag clouds. Using this technique we expect the following advantages comparing tag clouds with the traditional coding approach:
1. Answers can be clustered automatically in order to get a quick and rough impression of the topics mentioned.
2. Answers which can not be classified automatically may be sorted manually by the researcher unsing a drag&drop interface. We expect this approach to be less prone to errors which often occur using numerical codings. Moreover, it appears easier and more enjoyable to the researcher.
3. The results are visualised by tag clouds, a widespread known web 2.0 display method. The researcher can make a snapshot of the tag clouds to implement them in his report or download a table with descriptive results for further analyses.
Nevertheless, empirical evidence is needed to support or to falsify our hypotheses. Therefoe, we compared the codings from several surveys (concept tests) that were undertaken manually against the results that were generated by tag clouds. The correspondence of results was tested using the automatic coding first and after the manual sortings by drag and drop.
Based on our findings, we would like to give some recommendations which coding method suits what kind of open endend questions the best, which obstacles have to be considered and discuss further developments of those techniques.
Conference homepage (abstract)
Web Survey Bibliography - Standards, codes (445)
- Mixed Modes and Measurement Error: Comparing face-to-face, telephone and web modes ; 2009; Hope, S., Nicolaas, G., Jäckle, A., Lynn, P., Nandi, A., Campanelli, P.
- Web based survey methods workshop; 2009; Weiss, M.
- Avoiding the ‘Hang ups’ - Understanding Mobile Phone Self-completion Surveys ; 2009; Johnson, A. J.
- Leading Respondents from Social Networks to Surveys; 2009; Chadwick, S.
- Where We Are and Where We Might Be Going; 2009; Macer, T., Molloy, P.
- Engaging the Respondent; 2009; Drolet, J., Townsend, L.
- Scientific Survey Research: Sustainable in an Online World?; 2009; Krosnick, J. A.
- The Presentation of a Web Survey, Nonresponse and Measurement Error among Members of Web Panel; 2009; Tourangeau, R., Groves, R. M., Kennedy, C., Yan, T.
- Indicators for the representativeness of survey response; 2009; Schouten, B., Cobben, F., Bethlehem, J.
- Do we hear different voices?: Investigating the differences between internet and non-internet users...; 2009; Zhang, C., Callegaro, M., Thomas, M., DiSogra, C.
- Recruiting Probability-Based Web Panel Members Using an Address-Based Sample Frame: Results from a Pilot...; 2009; DiSogra, C., Callegaro, M., Hendarwan, E.
- The Challenge and Importance of Including Spanish-Dominant Latinos in an Online Panel; 2009; Dennis, J. M., Wells, T., Torres, J.
- Web Panel Studies of the 2008 Election; 2009; Dennis, J. M., Tompson, T.
- Comparison Study of Early Adopter Attitudes and Online Behavior in Probability and Non-Probability Web...; 2009; Dennis, J. M., Osborn, L., Semans, K.
- Summary of KnowledgePanel® Design; 2009; Dennis, J. M.
- Presentation of a Single Item versus a Grid: Effects on the Vitality and Mental Health Scales of the...; 2009; Callegaro, M., Shand-Lubbers, J., Dennis, J. M.
- Computing Response Rates for Probability-Based Web Panels; 2009; DiSogra, C., Callegaro, M.
- Computer-Assisted Audio Recording (CARI): Repurposing a Tool for Evaluating Comparative Instrument Design...; 2009; Edwards, B., Hicks, W., Tourangeau, K., Harris-Kojetin, L., Moss, A.
- Do online translated questionnaires result in higher response rates for patient surveys?; 2009; Boyd, J., Davis, A.
- A comparison of two mixed mode designs: cati-capi and web-cati-capi; 2009; Beukenhorst, D., Wetzels, W.
- Comparison between Liss panel (web) and ESS data (face to face); 2009; Revilla, M., Saris, W. E.
- Is a cell phone really a personal device? Results from the first wave of a mobile phone panel on sharing...; 2009; Fuchs, M., Busse, B.
- Ethical Considerations in the Use of Paradata in Web Surveys; 2009; Couper, M. P., Singer, E.
- Online Analysis and Programmed Disclosure Risk Protection: New Access to Restricted-use Microdata; 2009; McFarland O’Rourke, J., Rush, S. H., Maxwell, C.
- Using the Available On-line Secondary Data in Education and Research Practice; 2009; Perek-Bialas, J.
- Nice portal! But where is the data . . . ? - Experiences of a data archive with offering online access...; 2009; Mauer, R.
- Making Use of Online Survey Documentation & Analysis; 2009; Terwey, M.
- Access to Survey Data on the Internet; 2009; Kolsrud, K.
- Motivating different groups: questionnaire topic and participation rates; 2009; Marchand, M.
- How to cover the general public by Internet interviewing; 2009; Das, M.
- The Internet sample; 2009; Getka-Wilczynska, E.
- New Challenges in Sampling: Introduction; 2009; Laaksonen, S.
- Presenting Answers in Random Order: A generic approach for presenting enumeration answers in random...; 2009; Lina, M.
- A Systematic Approach to Debugging in the Blaise Environment: An Author's Perspective; 2009; Sparks, P.
- Paradata and Blaise: A Review of Recent Applications and Research; 2009; O’Reilly, J.
- BlaiseIS at Statistics Netherlands; 2009; de Bolster, G.
- Development of Survey and Case Management facilities for organisations with minimal survey infrastructure...; 2009; Wensing, F.
- Case Management System Based on Wireless Telecommunications; 2009; Kuusela, V., Räikkönen, T., Vikki, K.
- Quality assurance through Computer Audio- Recorded Interviewing (CARI): The Statistics New Zealand Case...; 2009; Seymour, C.
- Be mindful of cellphone interviews; 2009; Anonymous
- If You Provide It, Will They Read It? Response Time Effects in a Choice Experiment; 2009; Vista, A. B., Rosenberger, R. S., Collins, A. R.
- File transfer with built-in editing features; 2009; Erikson, J.
- From paper to internet: Design challenges when mixing modes in longitudinal surveys; 2009; Stax, H.-P., Thomsen, P.
- The Use of Audit Trails in Business Web Surveys; 2009; Snijkers, G., Morren, M.
- Comparing the results of Web surveys on volunteer versus probabilistically selected panels of participants...; 2009; Galesic, M.
- Using Mail Contact to Sample and Encourage Submission of Questionnaire Answers Over the Internet; 2009; Dillman, D. A., Messer, B. L., Millar, M. M.
- Interactive aspects of web surveys; 2009; Conrad, F. G.
- Use of Web surveys in Official Statistics; 2009; Bethlehem, J.
- Donations to charity as incentives in online panels; 2009; Goeritz, A.; Hox, J.
- The Electronic Questionnaire Experience in Business Surveys: mode effects on quality and on response...; 2009; Biffignandi, S., Siesto, G., Zeli, A.