Web Survey Bibliography
Porsche AG has been conducting a customer satisfaction study in sales and after sales for many years. The satisfaction survey is conducted worldwide. It used to be a mail only survey. Step by step Porsche provided its customers with an online op¬tion. Customers are first contacted with a mail questionnaire and can than choose whether they send back the mail questionnaire or answer via online-questionnaire.
This procedure provides Porsche with unique samples. First, these samples consist of up to 6.500 real customers per year in the US and up to 7.000 real customers per year in Germany. Secondly, the samples provide an unique international comparison of on- and offline differences. Third, it allows for comparisons in different years and time series analysis. Fourth, by strictly focussing Porsche drivers the study addresses a target group which is not open for general market research and highly representative for premium and luxury goods.
Based on these large international sample sizes the presentation clearly illustrates that:
1) Online results are as reliable and valid as offline results, without exception for the US and with minor limitations for Germany.
2) Over time reliability and validity (Herrmann et al. 2008; Heidbrinck 2006) has improved for most questions.
3) Online surveys provide additional practical and methodological advantages: Online respondents give more complete and more detailed information. Thus online answers tend to be less biased by missing values than mail surveys (Decker/Wagner 2008).
4) In the US there is no difference between online and mail respon¬dents. In Germany online respondents are more modern and therefore more appropriate for most future oriented studies.
The presentation addresses needs and interests of applied research on client side and also provides beneficial insights for other researchers about reliability, validity and usefulness of online research in business contexts.
Conference homepage (abstract)
Web survey bibliography - General Online Research Conference (GOR) 2009 (54)
- Conducting Mobile Surveys: A Hands-on Introduction to an Innovative Research Mode; 2009; Pferdekämper, T., Melcher, T.
- Empirical Evaluation of Web Survey Software Tools: Powerful or Friendly?; 2009; Vehovar, V., Berzelak, N., Lozar Manfreda, K., Horvat, T., Debevc, M.
- Qualitative Research via Internet: Asynchronous Online Discussions and the Use of WebCT; 2009; Giatsi Clausen, M., Nicol, M., Gill, J.
- Representativeness of Mobile Internet Surveys - A comparative study of CAMI vs. CATI ; 2009; Maier, U., Neubarth, W., Grosser, A., Hombach, A.
- The use of online data-collection in financial services market measurement research : the FRS experience...; 2009; Cooke, M., Watkins, N.
- Using flash type questions – stroke of luck or curse for data quality?; 2009; Laufer, S., Klapproth, U., Noll, S.
- Pause Mechanism in Complex Online Surveys; 2009; Milewski, J.
- Response Formats in Cross-cultural Comparisons in Web-based Surveys; 2009; Thomas, R. K.l, Terhanian, G., Funke, F.
- Generic or Project-Specific Mail? – The Influence of Invitations on Response Behaviour in the...; 2009; Schroll, S.
- Relevance Of Health-Related Online-Information In Offline- And Online-Samples; 2009; Stetina, B. U., McElheney, J., Lehenbauer, M., Hinterberger, E., Pintzinger, N., Kryspin-Exner, I.
- Data Collection online: Can do, must (not) do, Should do; 2009; Diesner, J., Gadeib, A., Lüttschwager, F., Sassinot-Uny, L.
- Three Different Designs of Type Ranking‐Questions; 2009; Sackl, A.
- Usability of Mobile Surveys; 2009; Tarkus, A.
- Gay and Lesbian People: The Use of Online Communication Services; 2009; Lehenbauer, M., Stetina, B. U., Kryspin-Exner, I.
- An Online Study on Coping with Anxiety and Disease-Specific Internet Use in Panic Attack Sufferers; 2009; König, D., Hiebler, C., Kryspin-Exner, I.
- Distortion of demographics through technically induced dropout in restricted online surveys; 2009; Voracek, M., Stieger, S., Goeritz, A.
- An Internet-based Study on Coping with Illness and Attitudes towards Online Health Care in Cancer Patients...; 2009; Setz, J., König, D., Kryspin-Exner, I.
- WebEXEC: A Short Self-Report Measure of Executive Function Suitable for Administration via the Internet...; 2009; Buchanan, T., Heffernan, T. M., Parrott, A. C., Ling, J., Rodgers, J., Scholey, A. B.
- Let's go formative: Continuous student ratings with Web 2.0 application Twitter; 2009; Burger, C., Stieger, S.
- Don't know and no opinion responses in Web surveys; 2009; Mechling, J., Baker, R. P., Couper, M. P.
- Mixed Methods in Online Research; Conceptualisation and Future Research Agenda; 2009; Koller, M., Sinitsa, E.
- Market Research Online and Offline - Differences in output and processing of Qualitative Online and...; 2009; Knorr, H., Krischke-Ramaswamy, M.
- Informal Learning in Virtual Communities. Individual Practice between Information Retrieval, Observation...; 2009; Kahnwald, N.
- Self-Efficacy Of Online Health Seekers; 2009; Stetina, B. U., Schramel, C., Lehenbauer, M., Schawill, W., Kryspin-Exner, I.
- Volumetric Forecast based on Online Access Panels; 2009; Rodenhausen, T., Drewes, F.
- How representative are sentiments expressed in social media for the marketing target audience? A comparison...; 2009; Jarchow, C., Thomas, J.
- SNB - Social Network Barometer; 2009; Drosdow, M., Geißler, H.
- Payments via Paypal as an Incentive in Online Panels; 2009; Goeritz, A., Wolff, H.-G., Goldstein, D. G.
- Advertising Effects of Online Video Ads; 2009; Wolf, M., Schönfeldt, J.
- Online election forecasts; 2009; Faas, T., Geißler, H.
- Propensity Score Adjustment for Web Survey of Voting Behavior: A Case in Japan; 2009; Kobayashi, T.
- Why Do I Use the Social Web?” Exploring the Motives of Active and Passive Users via Focus Groups...; 2009; Jers, C., Taddicken, M., Schenk, M.
- Diffusion of Mobile Services Adoption in Taiwan; 2009; Doong, H.-S., Wang, H.-C.
- Verbal Vs Visual Response Options: Reconciling Meanings Conveyed by a Computer Aided Visual Rating Scale...; 2009; Garland, P., Cape, P.
- Increasing response rates in list based samples; 2009; Keusch, F., Kurz, H., Penzkofer, P.
- Resolving the Privacy Paradox? - How Privacy Concerns, Strategic Self-presentation, and Norms Influence...; 2009; Utz, S.
- AGOF internet facts – increasing the response rate for onsite-surveys; 2009; Foerstel, H.
- Implementation of a reaction time tool for brand measurement at Swisscom; 2009; Paar, I., Urbahn, J.
- It’s all about customer satisfaction - Advantages and limitations of online surveys in applied...; 2009; Einhorn, M., Klein-Reesink, T., Löffler, M.
- Potential Of The Mobile Internet - What You Ask Is What You Get; 2009; Neubarth, W., Maier, U., Geißlitz, A.
- Measuring Network Quality: Strengths and Weaknesses of different Evaluation Methods (SMS, w@p and web...; 2009; Wallisch, A., Schwab, H.
- Challenges in Recruiting Special Groups in Internet Panel Research; 2009; Marchand, M., Vis, C.
- Panel Conditioning in Web Surveys: A Comparison between Trained and Fresh Respondents; 2009; Toepoel, V., Das, M., van Soest, A.
- Using Tag Clouds to Analyse and Visualise Results of Open Ended Questions; 2009; Melles, T., Jaron, R.
- Measuring Perceived Virtual Social Support in Online Self-Help Groups; 2009; Preiß, H.
- Personalization as Strategy to Increase Response Rates; 2009; Althoff, S.
- Understanding the willingness to participate in mobile surveys: Exploring the role of hedonic, affective...; 2009; Bosnjak, M., Metzger, G.
- Integrating Mobile Surveys into digital market research: Recommendations for Mobile Panel operation...; 2009; Friedrich-Freksa, M., de Groote, Z., Metzger, G.
- Measurement options, measurement error, and usability in mobile surveys; 2009; Pferdekämper, T., Bosnjak, M., Metzger, G.
- Visual Heuristics and Answer Formats in Rating Scales; 2009; Toepoel, V. Dillman, D. A.