Web Survey Bibliography
Accurate measurement of any market requires knowledge and skill, but the financial services market presents a number of additional challenges. The lack of consumer engagement with the sector, the perceived sensitivity of the questions plus the major commercial value of single-source data, (that is recording the details of all the financial products held by an individual respondent), mean that interviews are long, complex and difficult to secure.
GfK has been running the British Financial Research Survey (FRS) for over 30 years, based on a representative sample of 60,000 interviews a year. In all that time data-collection has been face-to-face. However, the increasing difficulty and costs of field interviewing led us and our clients to question whether the FRS could not be migrated to an online methodology, as so many other tracking programmes had been.
Our conclusion from a major two year R & D programme was that it is simply impossible to represent retail financial services markets with a wholly online solution. Indeed, doing so will produce highly misleading measures not just of channel usage, but also brand share, product penetration and new business levels. This is due to the very different financial behaviour of those who participate in online surveys, compared not just to the population as a whole, but also to other less intensive internet users. Our work has highlighted why and how the financial behaviour of online and offline audiences differ and is of direct relevance to anyone working in the financial services sector. We have found that our new methodology for the FRS produces market estimates that are not only economically sustainable but also closer to clients’ internal data estimates.
We also believe that our innovative multi-modal approach, based on the intensity of online use, provides valuable learnings for anyone considering the migration of any market measurement study away from an offline methodology. In particular, it shows how researchers can combine, in a single study, the broad representativeness of face-to-face with the cost-efficiency and access to minority populations available via online, something which we call the ‘yin and yang of market measurement’.
Conference homepage (abstract)
Web Survey Bibliography - Standards, codes (445)
- Mixed Modes and Measurement Error: Comparing face-to-face, telephone and web modes ; 2009; Hope, S., Nicolaas, G., Jäckle, A., Lynn, P., Nandi, A., Campanelli, P.
- Web based survey methods workshop; 2009; Weiss, M.
- Avoiding the ‘Hang ups’ - Understanding Mobile Phone Self-completion Surveys ; 2009; Johnson, A. J.
- Leading Respondents from Social Networks to Surveys; 2009; Chadwick, S.
- Where We Are and Where We Might Be Going; 2009; Macer, T., Molloy, P.
- Engaging the Respondent; 2009; Drolet, J., Townsend, L.
- Scientific Survey Research: Sustainable in an Online World?; 2009; Krosnick, J. A.
- The Presentation of a Web Survey, Nonresponse and Measurement Error among Members of Web Panel; 2009; Tourangeau, R., Groves, R. M., Kennedy, C., Yan, T.
- Indicators for the representativeness of survey response; 2009; Schouten, B., Cobben, F., Bethlehem, J.
- Do we hear different voices?: Investigating the differences between internet and non-internet users...; 2009; Zhang, C., Callegaro, M., Thomas, M., DiSogra, C.
- Recruiting Probability-Based Web Panel Members Using an Address-Based Sample Frame: Results from a Pilot...; 2009; DiSogra, C., Callegaro, M., Hendarwan, E.
- The Challenge and Importance of Including Spanish-Dominant Latinos in an Online Panel; 2009; Dennis, J. M., Wells, T., Torres, J.
- Web Panel Studies of the 2008 Election; 2009; Dennis, J. M., Tompson, T.
- Comparison Study of Early Adopter Attitudes and Online Behavior in Probability and Non-Probability Web...; 2009; Dennis, J. M., Osborn, L., Semans, K.
- Summary of KnowledgePanel® Design; 2009; Dennis, J. M.
- Presentation of a Single Item versus a Grid: Effects on the Vitality and Mental Health Scales of the...; 2009; Callegaro, M., Shand-Lubbers, J., Dennis, J. M.
- Computing Response Rates for Probability-Based Web Panels; 2009; DiSogra, C., Callegaro, M.
- Computer-Assisted Audio Recording (CARI): Repurposing a Tool for Evaluating Comparative Instrument Design...; 2009; Edwards, B., Hicks, W., Tourangeau, K., Harris-Kojetin, L., Moss, A.
- Do online translated questionnaires result in higher response rates for patient surveys?; 2009; Boyd, J., Davis, A.
- A comparison of two mixed mode designs: cati-capi and web-cati-capi; 2009; Beukenhorst, D., Wetzels, W.
- Comparison between Liss panel (web) and ESS data (face to face); 2009; Revilla, M., Saris, W. E.
- Is a cell phone really a personal device? Results from the first wave of a mobile phone panel on sharing...; 2009; Fuchs, M., Busse, B.
- Ethical Considerations in the Use of Paradata in Web Surveys; 2009; Couper, M. P., Singer, E.
- Online Analysis and Programmed Disclosure Risk Protection: New Access to Restricted-use Microdata; 2009; McFarland O’Rourke, J., Rush, S. H., Maxwell, C.
- Using the Available On-line Secondary Data in Education and Research Practice; 2009; Perek-Bialas, J.
- Nice portal! But where is the data . . . ? - Experiences of a data archive with offering online access...; 2009; Mauer, R.
- Making Use of Online Survey Documentation & Analysis; 2009; Terwey, M.
- Access to Survey Data on the Internet; 2009; Kolsrud, K.
- Motivating different groups: questionnaire topic and participation rates; 2009; Marchand, M.
- How to cover the general public by Internet interviewing; 2009; Das, M.
- The Internet sample; 2009; Getka-Wilczynska, E.
- New Challenges in Sampling: Introduction; 2009; Laaksonen, S.
- Presenting Answers in Random Order: A generic approach for presenting enumeration answers in random...; 2009; Lina, M.
- A Systematic Approach to Debugging in the Blaise Environment: An Author's Perspective; 2009; Sparks, P.
- Paradata and Blaise: A Review of Recent Applications and Research; 2009; O’Reilly, J.
- BlaiseIS at Statistics Netherlands; 2009; de Bolster, G.
- Development of Survey and Case Management facilities for organisations with minimal survey infrastructure...; 2009; Wensing, F.
- Case Management System Based on Wireless Telecommunications; 2009; Kuusela, V., Räikkönen, T., Vikki, K.
- Quality assurance through Computer Audio- Recorded Interviewing (CARI): The Statistics New Zealand Case...; 2009; Seymour, C.
- Be mindful of cellphone interviews; 2009; Anonymous
- If You Provide It, Will They Read It? Response Time Effects in a Choice Experiment; 2009; Vista, A. B., Rosenberger, R. S., Collins, A. R.
- File transfer with built-in editing features; 2009; Erikson, J.
- From paper to internet: Design challenges when mixing modes in longitudinal surveys; 2009; Stax, H.-P., Thomsen, P.
- The Use of Audit Trails in Business Web Surveys; 2009; Snijkers, G., Morren, M.
- Comparing the results of Web surveys on volunteer versus probabilistically selected panels of participants...; 2009; Galesic, M.
- Using Mail Contact to Sample and Encourage Submission of Questionnaire Answers Over the Internet; 2009; Dillman, D. A., Messer, B. L., Millar, M. M.
- Interactive aspects of web surveys; 2009; Conrad, F. G.
- Use of Web surveys in Official Statistics; 2009; Bethlehem, J.
- Donations to charity as incentives in online panels; 2009; Goeritz, A.; Hox, J.
- The Electronic Questionnaire Experience in Business Surveys: mode effects on quality and on response...; 2009; Biffignandi, S., Siesto, G., Zeli, A.