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Web Survey Bibliography

Title On possibilities and limitations of using self-anchoring scales in web surveys
Source Quality and Quantity, 44, 6, pp. 1129
Year 2010
Database ProQuest
Access date 09.09.2009
Abstract

Self-anchoring scales were first mentioned by Kilpatrick and Cantril (J Indiv Psychol 16:158–170, 1960) and Cantril (The pattern of human concerns, 1965) as rating instruments in which the end anchors are defined by the respondent himself, basing on his own assumptions, perceptions, goals and values. The uses of these scales are legion and they have shown to be very useful in reducing measurement bias in cross-cultural research (Cantril, The pattern of human concerns, 1965; Bernheim et al. J. Happiness Stud. 7:227–250, 2006). The first part of the current study investigates whether context effects can be lessened or eliminated by using self-anchoring scales. For this purpose, an experiment similar to the ones by Couper et al. (Public Opin Q 71:623–634, 2004, Public Opin Q 68:255–266, 2007), in which they manipulated images that figured in a web survey, was conducted. The hypothesis that self-anchoring scales can reduce contextual bias, is not supported by our data. The second part of the study investigates if and how self-anchoring scales affect drop-out during the filling-out of questionnaires. It is found that, compared to a regular rating scale, a larger proportion of respondents drop-out. Moreover, subjective preferences for the one or the other scale do not seem to differ.

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Year of publication2010
Bibliographic typeJournal article
Full text availabilityAvailable on request
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Web survey bibliography - Quality and Quantity (14)