Web Survey Bibliography
Title THE READERSHIP CURRENCY: DUTCH DESIGN How a new methodology for AIR measurement opens up new perspectives
Author Petric, I., Appel, M.
Source Worldwide Readership Research Symposia, 2007
Year 2007
Access date 21.09.2009
Abstract
The instability of the Dutch readership data in the past few years and the desire of the advertisers and agencies for greater accountability of print media have forced the Dutch national readership survey to search for better solutions.Two major changes were tested and introduced in the Dutch national readership survey in the past year:
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although still using a mixed mode fieldwork, the sample is not predominantly recruited from the on-line access panela random probability sample
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The results of the validation study of the specific issue readership method will be presented, together with the analysis of the differences between Specific Issue Readership and Recent Reading method. New possibilities this method brings for the indepth analysis of readership will be discussed. Finally, the first official readership figures based on the specific issue readership method will be shared with the Symposium delegates.
specific issue readership is used instead of recent reading for measuring average issue readershipbut from
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Year of publication2007
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Web Survey Bibliography - Other (453)
- The MacroPoll Wireless Experience: Development and Lessons Learned.; 2008; Austin, J. D., Zullwack, R., Dyer, A., Dayton, J. J.
- Pilot Development of a Smartphone-Enabled Full-Probability Panel; 2008; Hill, C., Biemer, P. P., Coombs, D., Eyerman, J.
- Use of FedEx: Early, Late or Never?; 2008; Pope, D.
- E-mail and Postcard Invitation Designs to Maximize Web-Survey Responses Rates; 2008; Kaplowitz, M. D., Lupi, F., Couper, M. P., Thorp, L.
- The Impact of the Spacing of the Scale Options in a Web Survey; 2008; Kennedy, C., Tourangeau, R., Conrad, F. G., Couper, M. P., Redline, C. D.
- How Visual Composition of Web Pages Influences Survey Response; 2008; Mahon-Haft, T., Dillman, D. A.
- An Analysis of Mode Effects in Three Mixed-Mode Surveys of Veteran and Military Populations; 2008; Rachev, B., Yang, M., Davis, D., Szoc, R.
- Gender-of-Interviewer Effects in Video-Enhanced Web Surveys. Results from a Randomized Field-Experiment...; 2008; Fuchs, M.
- Mail and Internet Surveys ; 2008; Dillman, D. A.
- Online research ethics; 2007; Madge, C.
- An Internet-Based Stated Choices Household Survey for Alternative Fuelled Vehicles ; 2007; Potoglou, D., Kanaroglou, P. S.
- ONLINE DATA COLLECTION – SOLUTION OR BAND-AID?; 2007; Crassweller, A., Williams, D., Thompson, I.
- EMBRACING TECHNOLOGY IN READERSHIP SURVEYS; 2007; Impedovo, D., Greene, D.
- MAGAZINE EFFECTIVENESS NOW DIRECTLY OBSERVABLE; 2007; Green, M.
- Applications of the Document Object Model (DOM) in Web-Surveys; 2007; Neubarth, W., Kaczmirek, L.
- Improving Data Quality in Web Surveys with Visual Analogue Scales; 2007; Funke, F., Reips, U. -D.
- Calibration and propensity score weighting in web surveys; 2007; Fabrizi, E., Biffignandi, S.
- THE READERSHIP CURRENCY: DUTCH DESIGN How a new methodology for AIR measurement opens up new perspectives...; 2007; Petric, I., Appel, M.
- Using Audio and Video Clips in Web Surveys — Feasibility and Impact on Data Quality; 2007; Fuchs, M., Funke, F.
- Using user feedback: Redesigning the "Survey of Industrial production"; 2007; Conrad, A.
- Making Sense of Data via the Web; 2007; Anolik, I.
- Design Details in Web Surveys; 2007; Couper, M. P.
- Employee Surveys Administered Online: Attitudes Toward the Medium, Nonresponse, and Data Representativeness...; 2007; Thompson, L. F., Surface, E. A.
- Testing for the survey mode effect on contingent valuation data quality: A case study of web based versus...; 2007; Marta-Pedroso, C., Freitas, H., Domingos, T.
- A comparison of reliability between telephone and web-based surveys; 2007; Braunsberger, K., Wybenga, H., Gates, R.
- Media usage in the age of Web 2.0 ; 2007; Trump, T., Spahlinger, M. P.
- The impact of the duration of affiliation and the intensity of questioning on the willingness of participation...; 2007; Wachenfeld, A.
- Quality of Online Research: Does it Improve Results? ; 2007; Lindemann, M.
- New Access to Information laws in Germany - a big bang for Computer-Assisted Reporting (CAR)? ; 2007; Redelfs, M.
- Subjective Anonymity in Online-Surveys ; 2007; Strassnig, B.
- A closer look at the effect of recruitment methods on data quality for online panel surveys ; 2007; Irmer, C., Wenzel, O., Peichl, M.
- Disclosure and Deception in Tomorrow's Survey lnterview; 2007; Hancock, J.
- Scaling Social Desirability: Establishing its Influence Across Modes; 2007; Krane, D., Thomas, R. K., Taylor, H.
- Web and Paper Surveys: Validity, Reliability, and Practically; 2007; Miller, L.
- To Branch or Not to Branch: Item Construction in Web Surveys; 2007; Grosse, A., Luks, S., Rivers, D.
- What's Missing from National RDD Surveys? The Impact of Growing Cell-Only Population.; 2007; Keeter, S., Kennedy, C., Tompson, T., Mokrzycki, M., Clark, A.
- Assessment of Variations in Response Rate of Web-Based Student Surveys; 2007; Mitra, A., McCoy, T., Champion, H., O'Brian, M., Gupta, M., Wolfson, M.
- Social Aspects of Mobile Phone Usage and Their Impact on Survey Cooperation; 2007; Vehovar, V., Callegaro, M.
- Compensating for low topic interest and long surveys: A field experiment on nonresponse in Web surveys...; 2007; Marcus, B., Bosnjak, M., Lindner, S., Pilischenko, S., Schuetz, A.
- Lotteries as Incentives in Longitudinal Web Studies; 2007; Goeritz, A., Wolff, H.-G.
- Design of Web Questionnaires: The Effect of Layout in Rating Scales ; 2006; Toepoel, V., Das, M., van Soest, A.
- Web-based Surveys in Logistics Research: An Empirical Application; 2006; Grant, D. B., Teller, C., Teller, W.
- Privacy laws, internet scams and other challenges affecting panel research Strategies to mitigate risk...; 2006; Stark, D.
- Perceptions of News Credibility about the War in Iraq: Why War Opponents Perceived the Internet as the...; 2006; Choi, J.H., Watt, J.H., Lynch, M.
- Weighting an Internet Panel Survey on Drug Use and Abuse; 2006; Gordek, H., Williams, R. L., Dai, L.
- Results from the International Survey of ASA Members; 2006; Luo, A., Sangster, R.
- Web-based data collection in China; 2006; Davison, R. M., Li, Y., Kam, C. S. P.
- Merely Incidental?: Effects of Response Format on Self-reported Behavior; 2006; Thomas, R. K., Klein, J. D.
- Can Web and Mail Survey Modes Improve Participation in an RDD-based National Health Surveillance?; 2006; Link, M. W., Mokdad, A.
- Encuestas a empleados a través de Internet: Conceptos y descubrimientos; 2006; Reips, U. -D.