Web Survey Bibliography
Title THE READERSHIP CURRENCY: DUTCH DESIGN How a new methodology for AIR measurement opens up new perspectives
Author Petric, I., Appel, M.
Source Worldwide Readership Research Symposia, 2007
Year 2007
Access date 21.09.2009
Abstract
The instability of the Dutch readership data in the past few years and the desire of the advertisers and agencies for greater accountability of print media have forced the Dutch national readership survey to search for better solutions.Two major changes were tested and introduced in the Dutch national readership survey in the past year:
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although still using a mixed mode fieldwork, the sample is not predominantly recruited from the on-line access panela random probability sample
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The results of the validation study of the specific issue readership method will be presented, together with the analysis of the differences between Specific Issue Readership and Recent Reading method. New possibilities this method brings for the indepth analysis of readership will be discussed. Finally, the first official readership figures based on the specific issue readership method will be shared with the Symposium delegates.
specific issue readership is used instead of recent reading for measuring average issue readershipbut from
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Year of publication2007
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Web Survey Bibliography - Online measurement (790)
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- Further research on the design of complex grids; 2011; Couper, M. P., Tourangeau, R.Conrad, F. G., Zhang, C.
- Interactive carrots and sticks to improve data quality; 2011; Conrad, F. G., Tourangeau, R., Couper, M. P., Zhang, C.
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- Widening the Net: A Comparison of Online Intercept and Access Panel Sampling; 2011; Bakken, D. G., Nawani, R.
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- The “Frequency Divide” on Web Surveys: Opinions, Behaviours and Demographics Differences...; 2011; Reis, E., Vicente, P.
- Researching Personal Information on the Public Web - Methods and Ethics; 2011; Wilkinson, D., Thelwall, M.
- Apples and oranges: does a web survey produce similar results to social media tracking?; 2011; Bourque, C., Hobbs, R., Hilaire, D. S.
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- From Busy Bees to Science Geeks and Party Animals: A Typology of Slovenian Doctoral Students; 2011; Hlebec, V., Kogovsek, T., Ferligoj, A.
- PhD Students’ Research Group Social Capital in Two Countries: A Clustering Approach with Duocentred...; 2011; Coenders, G., Coromina, L., Ferligoj, A., Guia, J.
- Preface; 2011; Coenders, G., Doreian, P.
- Preferences, intentions, and expectation violations: A large-scale experiment with a representative...; 2011; Bellemare. C., Kroeger, S., van Soest, A.
- Twitter mood predicts the stock market.; 2011; Bollen, J., Mao, H., Zeng, X.-J.
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- The Impact of “Forgiving” Introductions on the Reporting of Sensitive Behavior in Surveys...; 2011; Peter, J., Valkenburg, P. M.
- Surveying the General Public over the Internet Using Address-Based Sampling and Mail Contact Procedures...; 2011; Messer, B. L., Dillman, D. A.
- The power of qualitative research in the era of social media; 2011; Branthwaite, A., Patterson, S.
- E-Census 2011 Portugal: implementation and results of the Pilot Survey; 2011; Vicente, P., Rosa, A., Reis, E.
- Sampling v. Scale: An investigation the tension between convenience sampling, response rates, probability...; 2011; Garland, P.
- Using Amazon's Mechanical Turk for the recruitment of participants in Internet-based research; 2011; Reips, U. -D., Buffardi, L., Kuhlmann, T.
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- In the market for an online panel? What clients need to know; 2011; Hartmann, S.
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- Web/Cloud Based CATI Using queXS; 2011; Zammit, A.
- Developing Paradata Tools to Maximize Call Center Conversion Rates; 2011; Heinrich, T., Pittman, J., Abu, K.
- e-Collection at Statistics Canada; 2011; Faid, M.