Web Survey Bibliography
The instability of the Dutch readership data in the past few years and the desire of the advertisers and agencies for greater accountability of print media have forced the Dutch national readership survey to search for better solutions.Two major changes were tested and introduced in the Dutch national readership survey in the past year:
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although still using a mixed mode fieldwork, the sample is not predominantly recruited from the on-line access panela random probability sample
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The results of the validation study of the specific issue readership method will be presented, together with the analysis of the differences between Specific Issue Readership and Recent Reading method. New possibilities this method brings for the indepth analysis of readership will be discussed. Finally, the first official readership figures based on the specific issue readership method will be shared with the Symposium delegates.
specific issue readership is used instead of recent reading for measuring average issue readershipbut from
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Web Survey Bibliography - Worldwide Readership Research Symposia (17)
- Online Print Publications And The Viabiity Of Charging For On Line Content ; 2009; Vogel, J., Lee-LeGassick, K., Shullman, B., D’Amico, T.
- Measuring Internet And Press Audience In The Media Convergence Era. In Search Of A New Paradigm In Researching...; 2009; Pawlak, J., Póltorak, M.
- The Decline And Fall Of The Response Rate: The Fightback ; 2009; Green, A., Staplehurst, S., Windle, R.
- Internet Measurement of Ad-noting: Sampling and Statistical Issues; 2009; Frankel, M. R., Baim, J., Galin, M., Agresti, J., Augemberg, K.
- A Structured Approach For Reducing Bias In Surveys Using Online Access Panels ; 2009; Farrer, N., Dayan, Y.
- In Search of Readers: A Brave New World For Researches; 2009; Crassweller, A., Rogers, J., Williams, D.
- Audipresse Premium: Using The Internet To Help Measure Press Readership ; 2009; Saint-Joanis, G., Néraudau, J.
- Questionnaire Intelligence: New Rules Of Engagement For Online Survey Design ; 2009; McMahon, L., Stamp, R.
- Presenting Publications in Online Print Audience Questionnaires; 2009; Carroll, J., Collins, S., Farrer, N.
- Can Lengthy Surveys Work Online? The Experience of TGI GB; 2009; Greene, D., Impedovo, D.
- Methodological Tests On Online Research: Incidence Of Formal Aspects/Questionnaire Layout On The Results...; 2009; Schmutz, B., Lê Van Truoc, O.
- Online Interviewing through Access Panel: Quantity and Quality Assurance; 2009; Petric, I., Appel, M., de Leeuw, E. D.
- Sample Surveys Based on Internet Panels: 8 Years of Learning; 2009; Baim, J., Galin, M., Frankel, M. R., Becker, R., Agresti, J.
- ONLINE DATA COLLECTION – SOLUTION OR BAND-AID?; 2007; Crassweller, A., Williams, D., Thompson, I.
- EMBRACING TECHNOLOGY IN READERSHIP SURVEYS; 2007; Impedovo, D., Greene, D.
- MAGAZINE EFFECTIVENESS NOW DIRECTLY OBSERVABLE; 2007; Green, M.
- THE READERSHIP CURRENCY: DUTCH DESIGN How a new methodology for AIR measurement opens up new perspectives...; 2007; Petric, I., Appel, M.