Web Survey Bibliography
The field of public opinion research has gone through three major periods with respect to the dominant method of data collection, and may now be on the verge of entering a fourth. In the first of these periods, which lasted until the mid 1930's, the primary instrument was the straw poll in which a magazine or newspaper would ask a self-selected sample of their readers to express their opinion by returning selfadministered ballots or questionnaires. In the middle 1930’s, notorious failures of this method had led to a second, more scientific period, characterized by doorto- door interviewing and area probability samples of the general public. By the early 1960's, sharply increasing costs and declining response rates of door-to-door surveys led to a third period in which the instrument of choice became the telephone survey, conducted from a central location and most often using some form of random digit sampling.
In recent years, telephone surveys have seen a marked increase in costs, along with a sharp decline in response rates, leading many to look for new and more efficient methods for data collection. This, in turn, has led to much speculation on ways of using the emerging “Electronic Highway” as a vehicle for conducting surveys. There remain, however, many issues to be resolved before this approach can be used effectively. In this paper we report the results of a series of experiments in using E-Mail and on-line surveys tomeasure public opinion, and conducted by the Prodigy
Services Company among its subscribers. The primar focus will be on a tracking study of presidential and congressional approval that was conducted continuously from January 1993 through February 1995. We also report on a number of on-line surveys conducted during the presidential election campaign of 1992.
The most significant, and somewhat surprising, conclusion from these experiments is that they produced results which are in many respects comparable to those obtained in national surveys by the major polling organizations.
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Web Survey Bibliography (6390)
- Raising response; 2001; Anonymous
- Survey Tools - Q & A QUICK AND EASY - SuperSurvey gets simple, effective surveys online immediately; 2001; Rohan, R.
- Is physician Internet research accurate?; 2001; Dietel, K.
- Marketing research in the new millennium: emerging issues and trends; 2001; Malhotra, N. K., Peterson, M.
- Internet marketing research: opportunities and problems; 2001; Furrer, O., Sudharshan, D.
- Designing and conducting virtual focus groups; 2001; Sweet, C.
- Web log file analysis: backlinks and queries; 2001; Thelwall, M.
- User-controlled photographic animations, photograph-based questions, and questionnaires: Three Internet...; 2001; Horswill, M. S., Coster, M. E.
- QuickTake Improves Survey Tool With IVR Technology; 2001; Anonymous
- EZSurvey 2000 Generates Forms for Web, E-mail; 2001; Anonymous
- Doing Online Ethnography; 2001; Guimaraes Jr., M.
- Ethics and the Internet: Issues Associated with Qualitative Research; 2001; de Lorme, D. E., Sinkhan, G. M., French, W.
- Demographic and motivation variables associated with Internet usage activities; 2001; Teo, T. S. H.
- The Mind Over the Web: The Quest for the Definition of a Method for Internet Research; 2001; Riva, G.
- Developing usable Web sites - a review and model; 2001; Cunliffe, D. V.
- The External Ethics Audit: A Guided Experience in Self-Directed Web Inquiry; 2001; DuFrene, D. D.
- An Online Data Web Site for Internet Research: Some Features and an Example; 2001; Robinson, J. P., Neustadtl, A., Kestnbaum, M.
- Proctor & Gamble Readies Online Market-Research Push; 2001; Heun, C. T.
- A critical exploration of face-to-face interviewing vs. computer-mediated interviewing; 2001; Curasi, C. F.
- Eureka! Future of b-to-b research is online; 2001; Lamons, B.
- Make the call: Online results are mixed bag; 2001; Miller, T. W.
- Defining the Benefits of Online Medical Market Research; 2001; Brody, J. K.
- The good, bad and unknown of Internet focus groups; 2001; Strempel, D.
- Medical internet ethics: a field in evolution; 2001; Dyer, K. A., Thompson, C. D.
- The Internet and opinion measurement: surveying marginalized populations; 2001; Koch, N. S., Emrey, J. A.
- Online Polling and Survey Research; 2001; Feld, K. G.
- Study invitations; 2001; Dalley, C.
- A Primer on Internet Organizational Surveys; 2001; Simsek, Z., Veiga, J. F.
- Targeting Audiences On The Internet; 2001; Cheyne, T. L., Ritter, F. E.
- Mail and Internet Surveys (Book Review); 2001; Faubion, C. W., Andrew, J. D.
- Web research -- the final frontier?; 2001; Wickham, S., Stewart, S.
- Implications of Internet Technology for Medical Sociology in the New Millennium; 2001; Cotten, S. R.
- Simple Surveys; 2001; Anonymous
- Post for Pay; 2001; Farmer, B. E.
- Ctchiropractic.com a useful site (with a few kinks); 2001; Campbell III, D.
- More Web Info; 2001; Quinn, M. L.
- A Free Web TV for Your Thoughts; 2001; Longstreth, A.
- Opinion Interview; 2001; Bond, M.
- The Virtual Consumer; 2001; Dahan, E., Hauser, J. R.
- Cyber-Mothers: Online Synchronous Interviewing using Conferencing Software; 2001; O' Connor, H., Madge, C.
- The Internet Matters: Exploring the Use of the Internet as a Research Tool; 2001; Illingworth, N.
- Internet users' adoption of Web retailing: user and product dimensions; 2001; Fenech, T., O'Cass, A.
- Online business education in the twenty-first century: an analysis of potential target markets; 2001; Evans, J. R., Haase, I. M.
- Combining Electronic and Traditional Survey Administration for a Competitive Advantage; 2001; Rosen, S., Cruzen, D., Waller, V.
- Market Research and the Evolution of Internet Services at Statistics Canada; 2001; Roy, D.
- Using Online Panels For Superb Feedback; 2001; Sharp, R.
- Channel 4 Website Development Case Study; 2001; Shaw, R.
- Technical and Legal Approaches to Unsolicited Electronic Mail; 2001; Sorkin, D. E.
- SuperCollect: a system for data capture using Internet; 2001; Stol, H. R.
- Measuring and Reporting Sources of Error in Surveys; 2001; Subcommittee on Measuring and Reporting the Quality of Survey Data. Federal Committee on Statistical...