Web Survey Bibliography
The field of public opinion research has gone through three major periods with respect to the dominant method of data collection, and may now be on the verge of entering a fourth. In the first of these periods, which lasted until the mid 1930's, the primary instrument was the straw poll in which a magazine or newspaper would ask a self-selected sample of their readers to express their opinion by returning selfadministered ballots or questionnaires. In the middle 1930’s, notorious failures of this method had led to a second, more scientific period, characterized by doorto- door interviewing and area probability samples of the general public. By the early 1960's, sharply increasing costs and declining response rates of door-to-door surveys led to a third period in which the instrument of choice became the telephone survey, conducted from a central location and most often using some form of random digit sampling.
In recent years, telephone surveys have seen a marked increase in costs, along with a sharp decline in response rates, leading many to look for new and more efficient methods for data collection. This, in turn, has led to much speculation on ways of using the emerging “Electronic Highway” as a vehicle for conducting surveys. There remain, however, many issues to be resolved before this approach can be used effectively. In this paper we report the results of a series of experiments in using E-Mail and on-line surveys tomeasure public opinion, and conducted by the Prodigy
Services Company among its subscribers. The primar focus will be on a tracking study of presidential and congressional approval that was conducted continuously from January 1993 through February 1995. We also report on a number of on-line surveys conducted during the presidential election campaign of 1992.
The most significant, and somewhat surprising, conclusion from these experiments is that they produced results which are in many respects comparable to those obtained in national surveys by the major polling organizations.
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Web Survey Bibliography - USA (2403)
- Research-based web design & usability guidelines; 2006
- Research quality: The next MR industry challenge; 2006; Dedeker, K.
- Rating scale format choices for multi-item measures: Does numbering and balanced-ness matter?; 2006; Meric, H., Wagner, J.
- Online marketing research; 2006; Miller, J.
- Need for high quality auxiliary data service for improving the quality of editing and imputation...; 2006; Laaksonen, S.
- Microsoft sues testing material vendors; 2006; Johnston, S. J.
- Introduction to the Special Issue on the ITC - Guidelines on Computer-Based and Internet-Delivered Testing...; 2006; Coyne, I., Bartram, D.
- How successful I am depends on what number I get: The effects of numerical scale labels and need for...; 2006; Yan, T.
- Greenfield unveils real-time sampling; 2006
- F-Shaped pattern for reading web content; 2006; Nielsen, J.
- Benefits and challenges of multi-sourcing. Understanding differences between sample sources; 2006; de Gaudemar, O.
- Behavioral self-report measures. International extensions; 2006; Thomas, R. K., Klein, J. D.
- Advanced techniques and technologies in online research; 2006; Allred, C. R.; Smith, J.; Smith, S. M.
- A framework for survey breakoffs; 2006; Peytchev, A.
- Assessing Panel Bias in the Knowledge Networks Panel: Updated Results from 2005 Research ; 2006; Pineau, V., Nukulkij, P., Tang, X.
- The Handbook of Marketing Research. Uses, Misuses, and Future Advances.; 2006; Grover, R., Vriens, M.
- Time in Sample: Searching for Conditioning in a Consumer Panel ; 2006; Arens, Z., Miller-Steiger, D.
- Standard Definitions: Final Dispositions of Case Codes and Outcome Rates for Surveys 2006; 2006
- A Critical Assessment of Online Survey Tools; 2006; Marra, R. M., Bogue, B.
- A dynamic technique for conducting online survey-based research; 2006; Bonometti, R. J., Tang, J.
- Mplus; 2006; Muthen, L. K., Muthen, B. O.
- Techniques for Assessing Safety Symbol Comprehension: Web-Based Vs. In-Person Questionnaire Administration...; 2006; Wisniewski, E. C., Isaacson, J. J., Hall, S. M
- When do you turn to the Web?; 2006; Weidemann II, R., Sinks, C.
- Telephone coverage and health survey estimates: evaluating the need for concern about wireless substitution...; 2006; Blumberg, S. J., Luke, J. V., Cynamon, M. C.
- Design of Web Questionnaires: The Effect of Layout in Rating Scales ; 2006; Toepoel, V., Das, M., van Soest, A.
- Building online multi-cultural opinion communities The next level of panel research?; 2006; Rocha, A., Feler, C.
- Ensuring data integrity for business decisions An in-depth analysis of the components that affect data...; 2006; Day, D., Risk, R., Koo, J., Birgi , M.
- Great results from ambiguous sources Cleaning internet panel data; 2006; Downes-Le Guin, T., Mechling, J., Baker, R. P.
- Panel and data quality: Comparing metrics and assessing claims; 2006; Smith, R., Hofman Brown, H.
- Motivations to join What language do online panellists need to hear to volunteer?; 2006; Moskowitz, H., Gofman, A., Namiranian, L.
- Results from the International Survey of ASA Members; 2006; Luo, A., Sangster, R.
- Collecting data on alcohol use and alcohol-related victimization: a comparison of telephone and Web-...; 2006; Parks, K. A., Pardi, A. M., Bradizza, C. M.
- Internet-Based Data Collection: Promises and Realities; 2006; Benfield, J. A., Szlemko, W. J.
- Conducting Intensive Interviews Using Email; 2006; McCoyd, J. L. M., Schwaber Kerson, T.
- Successful Web Survey Methodologies for Measuring the Impact of Networked Electronic Services (MINES...; 2006; Franklin, B., Plum, T.
- Complementing Random-Digit-Dial Telephone Surveys term with Other Approaches to Collecting Sensitive...; 2006; Galesic, M., Tourangeau, R., Couper, M. P.
- An Evaluation of Nonresponse and Coverage Errors in a Prerecruited Probability Web Panel Survey; 2006; Lee, Sunghee
- Web Survey Design: Paging versus Scrolling; 2006; Peytchev, A., Couper, M. P., McCabe, S. E., Crawford, S. D.
- Traditional and Online Support Networks in the Cross-Cultural Adaptation of Chinese International Students...; 2006; Ye, J.
- The Pass-Along Effect: Investigating Word-of-Mouth Effects on Online Survey Procedures; 2006; Norman, A. T.; de Rouvray, C. A.Russell, C. A.; de Rouvray, C.
- A Comparison of Strategies for Reducing Item Nonresponse in a Web Survey; 2006; Kerwin, J., Wang, A., Campbell, S., Shipp, S.
- Color, Labels, and Interpretive Heuristics for Response Scales; 2006; Tourangeau, R., Couper, M. P., Conrad, F. G.
- Comparing Internet Users and Nonusers’ Behavior toward Market Products; 2006; Diaz-Tena, N., Benford, R.
- Using personal digital assistants (PDAs) for the collection of safety belt use data in the field; 2006; Vivoda, J. M., Eby, D. W.
- Evaluating the Effectiveness of Visual Analog Scales: A Web Experiment; 2006; Couper, M. P., Tourangeau, R., Conrad, F. G., Singer, E.
- Validity of the SDS-17 measure of social desirability in the American context; 2006; Blake, B.F., Valdiserri, J., Neuendorf, K., Nemeth, J.
- Comparing web and mail responses in a mixed mode survey in college alcohol use research; 2006; McCabe, S. E., Diez, A., Boyd, C. J., Nelson, T. F., Weitzman, E. R.
- Effects of Using Visual Design Principles to Group Response Options in Web Surveys; 2006; Smyth, J. D., Dillman, D. A., Christian, L. M., Stern, M. J.
- Race of Interviewer Effects: What Happens on the Web?; 2006; Krysan, M., Couper, M. P.
- Higher Education and Student Affairs Professionals' Survey Preferences: A Research Note; 2006; Flowers, L. A., Massie, R. F.