Web Survey Bibliography

Title Donations to charity as incentives in online panels
Year 2009
Access date 30.09.2009
Abstract

In web-based surveys it is important to optimize the response rate and quality. This paper integrates lessons from six web-based experiments about the putative effectiveness of donations to charitable organizations as an incentive. The donation incentive did not produce significantly greater response and retention rates than obtained in the no-incentive control groups. On the contrary, the metaanalytic integration of the experiments revealed that the donation had a detrimental effect on response, but not on retention.

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Year of publication2009
Bibliographic typeConferences, workshops, tutorials, presentations
Full text availabilityAvailable on request
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Web Survey Bibliography - Hox, J. (25)