Web Survey Bibliography
In Internet surveys e-mails are the most commonly used invitation mode. Often being the first contact the goal of e-mails are to convince members of the sample to participate in a survey. Here, potential respondents decide on the basis of the e-mail content whether to proceed or ignore the invitation. We report on the findings of an eye-tracking experiment to show how respondents read e-mail invitations and process an e-mail inbox. In an experiment several characteristics of the e-mail invitation were varied such as the position of information (top vs. bottom of incentive and estimated duration) and use of bold text vs. normal text.
Participants were instructed with a cover story to process a pre-build inbox and were not informed about the included e-mail invitation. The main objective of this research was to test different forms of e-mail invitations while keeping the same amount of content across conditions. Dependant variables were the amount of eye fixations on various text elements and success rates for the recall of the e-mail content.
We discuss how information with a high possibility to convince respondents to participate in an Internet survey should be presented in an e-mail to maximize response rates.
Web Survey Bibliography - Internet Survey Methodology workshop 2009 (24)
- Pictures in Web Surveys; 2009; Toepoel, V., Couper, M. P.
- National readership surveys: Moving from probability face-to-face surveys to Internet panels; 2009; Vehovar, V., Slavec, A., Petric, I., Sargac, M.
- Why don’t all Businesses report on Web?; 2009; Haraldsen, G.
- An experiment on the effects of non-response reweighting on estimators' precision in a web survey; 2009; Fabrizi, E., Biffignandi, S., Toninelli, D.
- Dynamic feedback in open-ended questions: Experiments on the visual design language of Web surveys; 2009; Fuchs, M.
- Effects of monetary incentives on participation in a two-wave online survey; 2009; Bandilla, W., Haas, I.
- Response Order and Response Distributions: The Format of the Response Options in a Web Survey; 2009; Tourangeau, R., Conrad, F. G., Couper, M. P., Balter, O.
- Anticipated estimation from a panel Web survey: the case of the presence of tourists in the Province...; 2009; Scaffai, G., Pratesi, M.
- Statistical analysis of on-line courses; 2009; Baelter, O.
- Methodological approaches of Web 2.0; 2009; Neubarth, W.
- Is this e-mail relevant? An eyetracking experiment on how potential respondents read e-mail invitations...; 2009; Kaczmirek, L., Faaß, T., Galesic, M.
- File transfer with built-in editing features; 2009; Erikson, J.
- From paper to internet: Design challenges when mixing modes in longitudinal surveys; 2009; Stax, H.-P., Thomsen, P.
- The Use of Audit Trails in Business Web Surveys; 2009; Snijkers, G., Morren, M.
- Comparing the results of Web surveys on volunteer versus probabilistically selected panels of participants...; 2009; Galesic, M.
- Yes, VASs can! Increasing the accuracy of survey measurements with computerized visual analogue scales...; 2009; Funke, F., Reips, U. -D.
- Using Mail Contact to Sample and Encourage Submission of Questionnaire Answers Over the Internet; 2009; Dillman, D. A., Messer, B. L., Millar, M. M.
- Improving the Design of Complex Matrix Questions; 2009; Couper, M. P., Tourangeau, R., Conrad, F. G.
- Interactive aspects of web surveys; 2009; Conrad, F. G.
- Use of Web surveys in Official Statistics; 2009; Bethlehem, J.
- Relations between functionality and usability of Web survey software tools: An empirical evaluation; 2009; Berzelak, N., Lozar Manfreda, K.
- Donations to charity as incentives in online panels; 2009; Goeritz, A.; Hox, J.
- Turning Grid Questions into Sequences in Business Web Surveys; 2009; Haraldsen, G., Bergstrøm, Y.
- The Electronic Questionnaire Experience in Business Surveys: mode effects on quality and on response...; 2009; Biffignandi, S., Siesto, G., Zeli, A.