Web Survey Bibliography
Web surveys have the adventage that many visual possibilities can be incosporated in the survey. One possibility is to add pictures to the survey questions. These pictures may increase respondent′s motivation and could help clarify questions to define the subject of interest. Question text and accompanying pictures may be processed in parallel and interference effects can occur if the verbal and visual language is inconsistent with each other.
Couper, Tourangeau, and Kenyon (PQO 2004) show that presenting a picture of a high frequency instance enhances the retrieval of such instances and increase the total number of instances reported. For example, respondents who got an intimate restaurant picture reported they went out to eat less often compared to respondents who received a fast food picture. The effects of the pictures were also apparent in follow-up questions. Pictures can suggest either a broader or narrower scope than the text of the question conveys, especially in relatively broad, poorly defined questions.
We will report on an experiment designed to further explore the use of pictures (visual language). This experiment will be fielded in the LISS panel (JUNE/JULY 2009). Besides replicating earlier results results by Couper et al. (POQ 2004), we want to check whether effective questions, the effect of pictures should diminish if verbal language is more powerful than visual language. To check this, we also investigate the effect of counteracting visual and verbal language.
Web survey bibliography - Internet Survey Methodology workshop 2009 (21)
- Pictures in Web Surveys; 2009; Toepoel, V., Couper, M. P.
- National readership surveys: Moving from probability face-to-face surveys to Internet panels; 2009; Vehovar, V., Slavec, A., Petric, I., Sargac, M.
- Why don’t all Businesses report on Web?; 2009; Haraldsen, G.
- An experiment on the effects of non-response reweighting on estimators' precision in a web survey; 2009; Fabrizi, E., Biffignandi, S., Toninelli, D.
- Dynamic feedback in open-ended questions: Experiments on the visual design language of Web surveys; 2009; Fuchs, M.
- Effects of monetary incentives on participation in a two-wave online survey; 2009; Bandilla, W., Haas, I.
- Response Order and Response Distributions: The Format of the Response Options in a Web Survey; 2009; Tourangeau, R., Conrad, F. G., Couper, M. P., Balter, O.
- Anticipated estimation from a panel Web survey: the case of the presence of tourists in the Province...; 2009; Scaffai, G., Pratesi, M.
- Statistical analysis of on-line courses; 2009; Baelter, O.
- Methodological approaches of Web 2.0; 2009; Neubarth, W.
- Is this e-mail relevant? An eyetracking experiment on how potential respondents read e-mail invitations...; 2009; Kaczmirek, L., Faaß, T., Galesic, M.
- File transfer with built-in editing features; 2009; Erikson, J.
- From paper to internet: Design challenges when mixing modes in longitudinal surveys; 2009; Stax, H.-P., Thomsen, P.
- The Use of Audit Trails in Business Web Surveys; 2009; Snijkers, G., Morren, M.
- Yes, VASs can! Increasing the accuracy of survey measurements with computerized visual analogue scales...; 2009; Funke, F., Reips, U.-D.
- Using Mail Contact to Sample and Encourage Submission of Questionnaire Answers Over the Internet; 2009; Dillman, D. A., Messer, B. L., Millar, M. M.
- Improving the Design of Complex Matrix Questions; 2009; Couper, M. P., Tourangeau, R., Conrad, F. G.
- Use of Web surveys in Official Statistics; 2009; Bethlehem, J.
- Relations between functionality and usability of Web survey software tools: An empirical evaluation; 2009; Berzelak, N., Lozar Manfreda, K.
- Turning Grid Questions into Sequences in Business Web Surveys; 2009; Haraldsen, G., Bergstrøm, Y.
- The Electronic Questionnaire Experience in Business Surveys: mode effects on quality and on response...; 2009; Biffignandi, S., Siesto, G., Zeli, A.